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How to position a Dolby Atmos soundbar for optimal sound, according to setup guidance

Proper Dolby Atmos soundbar placement requires clearing obstructions like ceiling fans and light fixtures so upward-firing drivers can bounce sound cleanly off a flat ceiling. The soundbar should sit roughly halfway up the wall, parallel to seating and near ear level, while side-firing models need unobstructed wall reflections toward the couch. Smaller soundbars without up-firing drivers, such as the Sonos Beam, offer more flexible placement for compact spaces using virtual Atmos processing instead.

Sonos unveils Ace Ultra headphones and Beam Ultra soundbar, renames software Sonos 27

Sonos introduced two new Ultra-branded products: the Ace Ultra headphones priced at $449 and the Beam Ultra soundbar priced at $699, both available for pre-order now and shipping September 29. The company also rebranded its software platform as 'Sonos 27,' rolling out alongside the hardware launch.

Sony's Bravia Theater Trio offers soundbar-quality audio in a three-speaker system

Sony's Bravia Theater Trio is a 3.0.2-channel speaker system that splits audio across a center and two side units instead of using a traditional single soundbar. It performs well with TV dialogue and movie sound effects, and delivers warm, detailed sound for acoustic music genres, though it lacks low-end bass power for heavier music styles.

ASUS launches ROG Gjallar gaming soundbar in the US at $600

ASUS has released its first gaming-focused soundbar, the ROG Gjallar, in the US market at a price of $600. The device features a 5.1.2-channel setup with Dolby Atmos support, a wireless 65W subwoofer, and a control hub with built-in microphones designed to enable headset-free multiplayer voice chat while filtering background noise.

Sonos Arc Ultra soundbar drops to $899 on Amazon, matching year's best price

Amazon is selling the Sonos Arc Ultra Dolby Atmos soundbar for $899, a $200 cut from its $1,099 list price. The 18% discount ties the lowest price seen this year and matches the post-Prime Day low, with the product maintaining a 4.6-star rating.

Asus ROG Gjallar soundbar debuts at $600 with mixed reviews

Asus has released its first ROG-branded soundbar, the Gjallar, a 2.1.2 system that pairs a wireless 65W 6.5-inch subwoofer with an audio control hub featuring built-in beam-forming microphones. Priced at $600, the compact under-monitor unit delivers solid sound quality but comes wrapped in a boxy, heavily branded black design that reviewers found unremarkable.