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2 GoKawiil briefs on this topic

FanFeed co-founder details AI platform tracking fans' live-event history

Cole Rubin, co-founder of FanFeed, described the startup's AI-powered platform that compiles a user's complete history of concerts and games attended, letting fans access tickets, content and friend activity in one place. Rubin said the product also gives teams, artists and universities first-party data on fan attendance to help them craft more personalized offers. He credited co-founder Jack Phifer with building the proprietary technology that automatically surfaces these insights rather than requiring manual entry.

Plex adds Fandango movie-ticket purchasing to its streaming app

Plex has partnered with Fandango to let US users buy movie theater tickets directly from title pages for films currently playing in theaters. The integration uses Kochava for attribution tracking, letting studios and advertisers measure how campaigns translate into ticket sales. Fandango, which sells tickets for 31,000 US theater screens, gains access to Plex's viewing and search data to gauge audience intent.