GoKawiilOmnivery data shows bot clicks surging across Gmail, Outlook inboxes
A new report from email platform Omnivery finds that automated bot clicks in consumer email inboxes have jumped from 2% to 16% since 2023, with Gmail alone seeing contamination rise from 2% to over 20%. The bots largely stem from mailbox providers' own security systems prefetching and scanning links before delivery, not malicious activity, but they still distort click-through metrics publishers rely on.