Apple's new iPhone 18 Pro Max debuted at $1,299, a $100 jump from last year's model, putting its 256GB version near the price of Samsung's $1,300 Galaxy S26 Ultra. The two flagships now compete closely on battery life and cameras, despite differing designs: the 18 Pro Max uses an aluminum unibody with a 6.8-inch OLED screen, while the lighter S26 Ultra features a 6.9-inch AMOLED display with a unique Privacy Display mode.
Apple's iPhone 18 generation launches without a standard model, offering instead the iPhone 18 Pro, iPhone 18 Pro Max, and a new folding iPhone Duo. The Pro models are up for preorder September 12 and ship September 18, while the Duo opens preorders October 16 ahead of an October 23 release. Rumors point to a cheaper standard iPhone, an 18e, and a second-generation Air arriving as early as spring 2027.
Apple has revealed its newest iPhone lineup, including the iPhone 18 Pro, iPhone 18 Pro Max, and its debut foldable model, the iPhone Duo. Pre-order windows and shipping timelines have been laid out for customers eager to secure the new devices before general availability.
Apple's new iPhone 18 Pro uses its own C2 modem, while the iPhone 18 Pro Max sticks with a Qualcomm modem despite otherwise similar specs like mmWave support. Meanwhile, battery life improved for both models, but the Pro Max jumped by six hours of video playback to 45 hours total, compared to just a three-hour gain to 36 hours for the standard Pro.
New static wallpapers designed for the iPhone 18 Pro and Pro Max have been pulled from the first iOS 27 Release Candidate and made downloadable for any device. The dynamic versions that ship on the actual phones aren't included, and wallpapers tied to the rumored iPhone Duo appear to be missing from this build.
Apple has launched the iPhone 18 Pro, Pro Max, and its first foldable device, the iPhone Duo, alongside each other. The Duo offers a 5.4-inch outer display and a 7.6-inch inner folding screen with a nano-texture finish, letting users switch between phone and tablet-sized experiences, while the 18 Pro models stick to a traditional single-screen design in 6.3-inch and 6.9-inch sizes. Despite its slimmer profile, the Duo weighs more than even the largest Pro Max, and its camera setup lags behind the Pro line's newer 48MP hardware.
Apple's iPhone 18 Pro Max claims 45 hours of video playback versus 39 hours on the iPhone 17 Pro Max, along with faster wired and wireless charging. Aside from battery improvements, a variable aperture camera, larger vapor chamber and A20 Pro chip, the new model is nearly identical to its predecessor, and costs just $100 more starting at $1,299 for 256GB.
Apple unveiled the iPhone 18 Pro and Pro Max at its 'Surprise and shine' event, featuring the A20 Pro chip, an adjustable camera aperture with AI features, and a larger vapor chamber. The standout upgrade is battery life, with the Pro Max rated for 45 hours of video playback versus 39 hours on last year's model, plus faster wired and wireless charging. Starting at $1,299 for 256GB, the new phone costs $100 more than its predecessor at launch.
Apple announced at its Wednesday event that the iPhone 18 Pro will start at $1,199 and the iPhone 18 Pro Max at $1,299, both with 256GB storage, marking a $100 increase over last year's models. Preorders begin Saturday, Sept. 12, with the phones launching Sept. 18. The higher-priced models come with upgraded cameras, a new A20 Bionic chip, and new color options including a burgundy shade.
Apple introduced the iPhone 18 Pro and Pro Max, featuring a 48MP Fusion Main camera with variable aperture, a smaller Dynamic Island, and the new A20 Pro chip paired with a next-generation vapor chamber for sustained performance. The Pro Max also gets Apple's largest-ever battery life increase, while both models run iOS 27 with Apple Intelligence and a revamped Siri. The phones come in four finishes, including a new burgundy option, with pre-orders starting September 12 and sales beginning September 18.
Apple is releasing the iPhone 18 Pro and Pro Max on September 18th, with preorders starting September 12th, ahead of the foldable iPhone Duo in October and a still-unannounced base iPhone 18. The 6.3-inch Pro starts at $1,199 and the 6.9-inch Pro Max at $1,299, each $100 pricier than last year's models, while screen size, battery capacity and resolution remain the main differences between the two variants.
Apple unveiled the iPhone 18 Pro and Pro Max, starting at $1,199, with pre-orders opening September 12 and sales beginning September 18. The standout feature is a six-blade aperture system letting users adjust depth of field and lighting between f/1.48 and f/4.0, alongside a new A20 Pro chip built on TSMC's 2nm process and an Apple Reference Image tool to verify unedited photos.
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