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Amazon partners with OpenAI to sell ads inside ChatGPT via its DSP

Amazon has struck a deal with OpenAI allowing advertisers to buy ChatGPT ad inventory through Amazon's demand-side platform, with Delta Vacations among the first U.S. brands testing the integration. Ads will appear as sponsored text and image units below ChatGPT's free and Go-tier responses, purchased on a cost-per-click or cost-per-thousand-impressions basis and managed by Amazon's team, though OpenAI retains control over ad delivery.

Apple's new Siri Recaps turns Apple Watch into always-listening summary tool

Apple introduced Siri Recaps, an Audio Intelligence feature on the new Apple Watch Series 12 and Ultra 4 that continuously monitors ambient audio to generate summaries of a wearer's day, including conversations. Apple says the feature processes sound in real time without recording, storing, or transcribing audio, distinguishing it from wake-word-only listening used for Siri commands.

Prime Video uses AI to sync actors' lips with English dubs on Maxton Hall

Amazon's Prime Video has rolled out an AI-powered lip-sync feature for its German-language hit Maxton Hall, adjusting actors' mouth movements in post-production to better match the recorded English dub. The tool is live for the first two seasons worldwide and will extend to the third season premiering in early December, though human dubbing still remains part of the process.

Amazon names Mandiant founder Kevin Mandia to its board of directors

Amazon announced that Kevin Mandia, who founded Mandiant and sold it to Google for $5.4 billion, will join its board. Mandia left Google in 2024 and has since started an AI-driven vulnerability-detection company called Armadin while remaining a general partner at Ballistic Ventures. As part of the appointment, he received roughly $1 million in stock that vests starting in 2027.

Four ex-Amazon workers sue over denied pregnancy accommodations

Four women who worked at Amazon warehouses in New York filed a federal class-action lawsuit alleging the company refused basic pregnancy accommodations such as bathroom breaks, extra rest time, and permission to sit instead of stand. They say Amazon punished them for taking medically necessary breaks by depleting their unpaid time off, eventually leading to their termination between April 2025 and July 2026. Amazon disputes the claims, saying the lawsuit contains inaccuracies and that it complies with federal pregnancy accommodation law.

Companies risk repeating layoff cycles by rehiring into old org charts, expert warns

An Entrepreneur op-ed argues that businesses making AI-driven layoffs, like Amazon and Klarna, often rebuild their workforces the same way they were structured before the cuts, risking a repeat of the inefficiencies that triggered the layoffs. The piece urges companies instead to use real-time workforce data and better-trained managers to redesign teams and hiring decisions rather than simply refilling old roles.

Switch 2 Zelda 40th Anniversary console sells out instantly, scalped near $1,000

Preorders for Nintendo's limited-edition Switch 2 Zelda 40th Anniversary console sold out within minutes at Target, Best Buy, and GameStop, prompting scalpers to relist units on eBay for close to $1,000, nearly double the $519.99 MSRP. Amazon and Walmart have listed the console but haven't yet opened preorders, leaving a narrow window for buyers to secure one at retail price before launch on October 29.

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