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Roku debuts first OLED TVs, the Pro Series and Pro Series LX

Roku has entered the OLED television market with two new lines: the Pro Series, sold exclusively on Amazon starting at $999, and the pricier Pro Series LX arriving in October. Both run Roku's own OS and include 120Hz-or-higher panels, HDMI 2.1 ports, Dolby Vision and HDR10 Plus support, and gaming features like VRR and auto low latency mode.

Sony launches Bravia 6 OLED TV starting at $1,300 to rival LG B6

Sony has introduced the Bravia 6, a lower-cost OLED television line built to compete directly with entry-level OLED sets like the LG B6. Pricing starts at $1,300, with the 65-inch model at $2,000, well below the $2,800 Bravia 8 II. The set uses a 4K OLED panel with Sony's Triluminos Pro processing, Dolby Vision, Dolby Atmos, DTS:X support, and runs Google TV with Gemini integration.

Sony's Bravia 6 OLED TV launches with premium features at $1,300

Sony has introduced the Bravia 6, an OLED television designed to deliver high-end picture quality without the typical flagship price tag, starting around $1,300. The set targets buyers who want top-tier visuals but don't want to pay premium prices for Sony's higher-end OLED lineup.

Sony launches Bravia 6, a budget OLED TV to rival LG and Samsung midrange sets

Sony has officially unveiled the Bravia 6 OLED, a more affordable model positioned beneath its Bravia 8, 8 II, 9 II and 7 II lines. It ranges from 48 to 83 inches, runs Google TV with Gemini support, and includes a 120Hz panel, Dolby Vision, Dolby Atmos, DTS:X, and four HDMI 2.1 ports. Prices span $1,300 for the smallest size to $4,000 for the 83-inch model.

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