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On John Ternus's first day leading Apple, Bloomberg reports that former CFO Luca Maestri has stepped down from his Corporate Services role, with those duties now absorbed by current CFO Kevan Parekh. Separately, M&A chief Adrian Perica has been dropped from Apple's official leadership page, with his responsibilities possibly being split between the services and finance divisions.
John Ternus, who officially became Apple's CEO today as Tim Cook shifts to Executive Chair, has created an X account under the handle @johnternus. His bio reads simply 'CEO' and his debut post was just 'hello.' The account's activity is expected to ramp up ahead of Apple's fall product event next Wednesday.
Tim Cook has ended his 15-year run as Apple's chief executive, handing the role to John Ternus, who becomes only the third person to lead the company this century. In his final message to employees, Cook referenced Steve Jobs, echoing the same gesture he made in his first memo to staff when he took over as CEO.
Apple updated its leadership page to reflect John Ternus's new role as CEO, adding an entirely new paragraph to his official bio. The addition emphasizes his work on product reliability, durability, and materials innovation, including recycled aluminum and 3D-printed titanium components, as well as improvements to product repairability and lifespan.
An entrepreneur who returned as CEO of his company in early 2024 describes reorganizing its technology strategy around profitable growth just as large language models surged in prominence. Rather than chasing AI investment without restraint, as he observed many companies doing, he prioritized cost discipline, setting a goal of $100 million in free cash flow within three years while using AI to address internal data problems that mirror those of the company's merchant customers.
John Ternus sent his first internal memo after officially becoming Apple's CEO, thanking outgoing chief Tim Ternus... rather Tim Cook for his guidance and years of leadership, and welcoming him into his new role as executive chairman. Ternus told staff a 'huge launch' is coming next week and hinted at further undisclosed products in development.
John Ternus formally took over as Apple's chief executive today, succeeding Tim Cook after his 15-year run atop the company. Cook now moves into the role of executive chairman, and Ternus is expected to make his first major public appearance as CEO at Apple's launch event next week, where new iPhones and Apple Watches are anticipated.
Apple's leadership page now lists John Ternus as CEO, with Tim Cook moving into a newly created Executive Chair role on the Board of Directors. The board section has also been redesigned to include headshots for all members, including Cook and Ternus, who joins as a director in his new capacity.
Apple has installed John Ternus, previously its senior vice president of hardware engineering, as chief executive, succeeding Tim Cook as of September 1st. Johny Srouji has been elevated to chief hardware officer as part of the leadership shuffle.
John Ternus took over as Apple's chief executive on September 1, inheriting a fall lineup that includes a foldable iPhone, a new AI-enabled smart display, and an updated Siri platform. He steps into the role while Tim Cook stays on as executive chairman, and while Apple grapples with a memory chip shortage, App Store revenue pressure, staff departures, and an AI program still trailing competitors.
The piece is a fictional 'day one' briefing addressed to Apple's John Ternus, satirizing the company's ongoing struggles across hardware, services and AI. It jokes about delayed Siri upgrades, price hikes on new iPhones, rebranding an AirPods camera as a 'sensor,' low morale on the Vision Pro team, and new EU App Store commission rules taking effect in a month.
John Ternus has officially become Apple's CEO, marking the company's first leadership change since 2011. Tim Cook shifts to executive chairman on Apple's board, while longtime marketing chief Phil Schiller steps back from running the App Store and events to become an Apple Fellow. Several other leadership roles have also shifted, including government affairs duties moving to Jennifer Newstead and Cook himself.