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Apple announced the Watch Series 12, featuring a new Health Sensing System paired with its S11 chip that enables higher-frequency heart rate and HRV monitoring, along with a new readiness score. The device also introduces Audio Intelligence features and Siri AI powered by Apple Intelligence, while a redesigned Health app with a Longevity tab and Health Age metric is set to arrive later this year.
Apple used its Apple Watch Series 12 and Ultra 4 event to unveil watchOS 27, which introduces a new watch face called Siri Modular. The face revives the concept of the old Siri watch face that Apple had discontinued, now integrating the updated Siri assistant and a new Recaps feature for surfacing timely information.
Apple introduced the iPhone Duo at its 'Surprise and shine' event, marking the company's long-rumored entry into foldable phones. The device closes to roughly the size of a passport and opens to reveal Apple's largest-ever iPhone display, built around a titanium frame and a custom hinge designed to lay flat and close securely. It also supports Apple Pencil input and continues Apple's focus on camera performance.
Reports indicate Apple's upcoming Watch Series 12 will expand beyond fitness and health monitoring to include tracking of conversations. The lineup is also expected to bring back ceramic casing options as part of its design refresh.
Apple used its Surprise and Shine event to introduce a redesigned Health app powered by Apple Intelligence, alongside the iPhone 18 Pro, AirPods 5 and Apple Watch Ultra 4/Series 12. The app adds a Longevity tab showing a calculated 'health age,' an Insights tab, AI-based movement tests for strength and balance, and paid blood tests through Quest Diagnostics starting at $119. The Apple Watch Series 12 also gains a Readiness score using sleep, activity and vitals data to recommend how hard users should push themselves each day.
Apple unveiled the Watch Ultra 4 and Watch Series 12 with two new agentic audio features, Live Rewind and Siri Recap, which let the watch continuously process ambient sound to summarize conversations or replay recent audio. This shifts the Apple Watch from a primarily health-focused device toward one that functions as an ambient AI assistant on the wrist.
Apple's new iPhone 18 Pro models launch $100 more expensive than last year, mirroring similar $100 increases from Google's Pixel 11, Samsung's Galaxy Z Fold 8 Ultra, Motorola's Razr lineup, and Sony's Xperia 10 VIII. Apple also raised prices on its older iPhone models still for sale, closing off any workaround for budget-conscious buyers.
Apple unveiled the iPhone 18 Pro with a 48-megapixel main camera featuring variable aperture, using six laser-cut polymer blades that automatically adjust to let in up to 50% more light in dark settings. The phone also gains new Pro Controls for manual white balance, histogram exposure checks, shutter speed and skin texture adjustments, plus AI-driven smart focus tracking and upgraded video features like 60fps cinematic mode and 4K Dolby Vision time-lapse.
Apple unveiled the AirPods 5 at its 'Surprise and shine' event, offering two versions with active noise cancellation now 50% more effective than the AirPods 4. The base model costs $129 without wireless charging, while the $149 step-up version adds wireless charging, longer battery life, and stem volume controls. Both use the existing H2 chip and look identical to last year's AirPods 4, but feature upgraded internal acoustics for slightly better sound.
Apple unveiled new AirPods 5 earbuds at its Surprise and Shine event, offering two models priced at $129 and $149 with improved active noise canceling that Apple says is 50% more effective than the previous generation. The pricier model adds wireless charging, longer battery life, and stem-based volume controls, while both ship September 18 and are available for preorder now.
Apple confirmed at its 'Surprise and Shine' event that iOS 27 will roll out as a free update on September 14, coinciding with the launch of the iPhone 18 Pro and Pro Max. The update introduces Siri AI, a revamped assistant built with help from Google's Gemini models, plus refinements to the Liquid Glass interface and various performance upgrades. iOS 27 will support devices going back to the iPhone 11 and iPhone SE (2nd gen).
Apple unveiled the AirPods 5, an update to its entry-level earbuds line featuring a redesigned acoustic architecture that delivers 50 percent better noise reduction than the AirPods 4. The lineup keeps the same two-tier pricing structure: $129 without a wireless charging case and $149 with one, both arriving September 18.