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Here’s every new case and accessory Apple just launched for iPhone 17 and more

9to5mac.com Dylan Mcdonald 2025-10-06 12:17:30

Alongside the new iPhone 17 lineup, iPhone Air, and more, Apple unveiled a wide range of new accessories across both its own brand and Beats. Here’s everything new. Apple Silicone Case Apple has been selling silicone cases since 2013, and this year is no different. The Apple Silicon Case is available for all three new iPhone 17 models. This case is $49 for all models and supports the new Crossbody Strap. Apple has also updated the iPhone 16e Silicone Case with a new color option, Neon Yellow.

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Why choosing between the iPhone Air and the Pro isn’t easy for everyone

9to5mac.com Ben Lovejoy 2025-10-06 21:28:22

Apple’s hardware design chief said yesterday the company knew it would be hard for some to choose between the new iPhone Air and the iPhone 17 Pro or Pro Max. That isn’t true for everyone, of course. For some, the decision will be very straightforward – but I can see how it could be tricky for others … If I think back to some of the tech purchases I’ve made over the years, there have been many cases where the decision was straightforward. Either the best product for my needs was immediately ob

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Samsung taking market share from Apple in U.S. as foldable phones gain momentum

news.ycombinator.com Kif Leswing 2025-10-06 19:02:50

In this article AAPL Follow your favorite stocks CREATE FREE ACCOUNT In 2014, Apple and Samsung were duking it out to rule the U.S. smartphone market. Samsung was selling devices with large screens, and iPhone fans were demanding a response. It took Apple some time, but the company finally released the iPhone 6, breaking with previous iterations and giving consumers a large-screen option. The iPhone won. But more than a decade later, recent smartphone sales and shipment figures signal that the

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The Apple Watch SE 3 May Be the Biggest Underdog of Apple's Entire Fall Lineup

cnet.com See Full Bio 2025-10-06 21:00:05

Apple debuted a new lineup of iPhones, Apple Watches, AirPods Pros and even a brand new thinner-than-ever iPhone Air. But the real headliner (at least in this frugal girl's book), was the one I least expected: the Apple Watch SE 3. I usually overlook Apple's SE model because it lacks many of the powerhouse features of the flagship and Ultra editions, like an always-on display or temperature tracking. But this year, the underdog Apple Watch SE 3 is closing the gap, and at $249 for the base model

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Samsung calls iPhone 17 keynote a ‘Zzz-note,’ forgets Galaxy S25 series exists

androidauthority.com Unknown 2025-10-06 21:18:23

TL;DR Samsung has criticized Apple’s iPhone 17 series launch as a “Zzz-note.” The company made the comments as part of a competition announcement on Twitter. This comes despite Samsung’s own Galaxy S25 phones being conservative upgrades. Apple announced the iPhone 17 series this week, and there are a few reasons to be excited about these devices. All models have a nifty square selfie camera, there’s a super-slim iPhone Air (if you care about a slim and light design), and Pro models get a 48MP

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AirPods Pro 3 vs Pixel Buds Pro 2: Which Wireless Earbuds Are Better?

gizmodo.com James Pero 2025-10-06 10:27:54

Apple’s AirPods Pro 3 are here, and with their arrival comes a lot of questions. One of the big questions after Apple’s annual iPhone event is, “Should I buy new AirPods right now?” But before you can answer that, it’s important to know the competition, and the main one is Google’s Pixel Buds Pro 2. While both bear the “Pro” moniker in their names, they’re not created equal, and small differences in features could have a big impact on which pair you ought to buy. If you’re wondering which trigg

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Tim Cook and other Apple execs talk iPhone Air’s design vision in new WSJ interview

9to5mac.com Marcus Mendes 2025-10-06 20:50:54

In a new interview with The Wall Street Journal, Apple CEO Tim Cook, Apple’s Vice President of Industrial Design Molly Anderson, and Apple’s Vice President of Human Interface Design Alan Dye discussed their hopes and own reactions to the iPhone Air. Here are the details. ‘An iPhone for the Ozempic era’ While the WSJ’s story may include the oddest definition of the iPhone Air yet, it does provide some insight into what Apple sees as the device’s strongest selling points. During the entire inte

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Apple Watch Series 11 vs. Samsung Galaxy Watch 8: I've tested both, and here's the winner

zdnet.com Nina Raemont 2025-10-06 20:20:00

Nina Raemont/ZDNET Follow ZDNET: Add us as a preferred source on Google. Apple unveiled its Watch Series 11 during this week's iPhone event, alongside two other smartwatch models. The Series 11 gets Sleep Scores (crowd roars), a longer battery life, and all of Apple's WatchOS 26 software, which is expected to be released to the public soon. Also: I tried the Apple Watch Series 11, Watch Ultra 3, and SE - what the keynote didn't tell you But how does it compare to its closest Android rival, t

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iPhone 17 Pro Max vs. Google Pixel 10 Pro XL: I compared both phones, and it's a close one

zdnet.com Kerry Wan 2025-10-06 20:56:21

Jason Hiner and Kerry Wan/ZDNET Follow ZDNET: Add us as a preferred source on Google. It feels like yesterday when I sat in a Brooklyn warehouse to watch Jimmy Fallon introduce the Google Pixel 10 series to the world. Since then, Apple has joined the fray with the new iPhone 17, and now I've got a few too many new handsets on my mind. Between what Apple and Google announced, the iPhone 17 Pro Max and Google Pixel 10 Pro XL stand out as the best of the best. They're the models that tech enthus

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The iPhone Air Looks Like a Wild Preview for Apple AR Glasses

gizmodo.com James Pero 2025-10-06 22:19:35

Apple had a lot of announcements this week, but arguably none was bigger (and paradoxically thinner) than the iPhone Air. For one, there’s the fact that this is Apple’s first-ever phone with “Air” branding, marking a rare new category of iPhone, both present and future. Then, there’s the fact that the iPhone Air is very slim—5.64mm to be exact. Gizmodo’s Senior Editor, Consumer Tech, Raymond Wong, got some hands-on time with the iPhone Air, and he says it feels as thin as it looks—even thinner t

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iPhone 17 Pro Max vs. iPhone 16 Pro Max Spec Compared: Big Apple Battle

cnet.com See Full Bio 2025-10-06 19:40:00

The iPhone 17 Pro Max is here, packing a variety of upgrades from the cameras to the design. But how does it compare with its predecessor, the iPhone 16 Pro Max? Let's take a close look at the specs and find out. Keep in mind that specs don't tell the whole story so make sure to check out CNET's ongoing coverage of the iPhone 17 Pro Max -- as well everything else from Apple's "awe-dropping" event -- for more information. Watch this: iPhone 17 Pro Hands-On: Higher Price and Newish Design 03:41

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Emerging markets lead Apple’s 3% gain in premium smartphone sales [report]

9to5mac.com Marcus Mendes 2025-10-07 04:20:18

A new report by Counterpoint Research points to India and China as key drivers of Apple’s 3% year-over-year rise in global premium smartphone sales during the first half of 2025, despite a market share dip. Here are the details. For the past few months, we have covered multiple reports indicating that Apple had managed to reverse a years-long lull in iPhone sales in China, as it also strengthened its India footprint. In fact, both countries came up repeatedly during Apple’s Q3 2025 earnings cal

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9to5Mac Daily: September 10, 2025 – Apple Watch Series 11, Ultra 3, more

9to5mac.com Seth Kurkowski 2025-10-07 04:21:24

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Sponsored by iMazing: iMazing lets you back up, transfer, and manage your iPhone and iPad data like never before — including messages, photos, music, WhatsApp, voicemails, battery health, and more. No cloud required. Use code 9to5mac-20off to get 20% off, exclusively f

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As Apple pursues AI, spare a thought for the poor HomePod

engadget.com Unknown 2025-10-07 04:32:50

When the video kicking off Apple's "Awe dropping" event began yesterday, I was pleased to see a HomePod in the opening shot. I hadn't given any thought to Apple's beleaguered smart home speaker in ages, so I was all set for Tim Cook and crew to deliver an actual surprise and reveal new stuff for HomePod. When the entire presentation then passed without another peep about the product, I was disappointed, but resigned. HomePod has always been behind the curve. When smart speakers first came on th

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I Tried Apple's New AirPods Pro 3, and They Feel Surprisingly Different

cnet.com See Full Bio 2025-10-07 02:15:00

Apple was widely expected to release the next generation of its AirPods Pro noise-canceling earbuds this fall, and now it has. As part of its September "awe-dropping" event, the company debuted the AirPods Pro 3. Upgraded in several ways, they feature heart-rate sensors like the Beats PowerBeats Pro 2, plus better noise canceling, sound quality and battery life, as well as some design tweaks that improve their fit. You can preorder them today for $249 and they ship on Sept. 19. Watch this: I Tr

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Should You Buy an iPhone 16 or iPhone 17? Here's How They Compare

cnet.com See Full Bio 2025-10-07 03:11:13

Now that Apple has debuted the iPhone 17, you may be wondering whether to get that flashy new device or buy last year's iPhone 16 at a discount. To help with that decision, here's a breakdown of how the two handsets compare. The iPhone 17 starts at $829 (or $799 if you activate with a carrier), the same as the iPhone 16 when it came out -- with the caveat that the iPhone 17 starts with a higher 256GB storage option, as opposed to 128GB. The iPhone 16 is now available at a $100 discount, though

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Apple Watch Ultra 3 vs Series 11, Ultra 2 battery life: Big upgrades

9to5mac.com Ryan Christoffel 2025-10-07 07:39:01

Apple Watch Ultra 3 is the first new Ultra model to come with battery life gains, but Apple Watch Series 11 brings battery increases too. Here’s how Apple’s two new flagship Watch models compare against each other and Apple Watch Ultra 2 in battery life. Battery life comparison: Apple Watch Ultra 3, Ultra 2, Series 11 Out of all of Apple Watch Ultra’s unique strengths, battery life has long been a key differentiator. This year, Apple is increasing battery on the Ultra 3 to be longer than ever

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AirPods Pro 3 don’t include a USB-C charging cable in the box

9to5mac.com Marcus Mendes 2025-10-07 08:04:48

At this point, it is not exactly a surprise, but it is still noteworthy: If you’re buying the new AirPods Pro 3, make sure you have a USB-C charging cable or a wireless charger handy. Here are the details. Bring your own USB-C cable or wireless charger As Apple succinctly explains on the AirPods Pro 3 tech specs page: “USB‑C Charge Cable sold separately.“ While many users have more than enough charging alternatives at home, at work, and even in their cars, some might still be caught by surpr

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Here’s everything Apple discontinued after the ‘Awe Dropping’ event

9to5mac.com Marcus Mendes 2025-10-07 08:36:07

As it usually does, Apple discontinued a few products to make room for everything it announced during Tuesday’s event. Here’s the full list of products that Apple dropped, following the ‘Awe Dropping’ presentation. The vintage clock is now ticking for these products Every time Apple announces new products, it immediately stops selling some of its previous versions, although they remain available from third-party retailers, usually at pretty attractive discounts. Yesterday was no different. Fo

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iPhone 17 Pro vs. iPhone 15 Pro: I compared both models, and here's who should upgrade

zdnet.com Kyle Kucharski 2025-10-07 06:10:00

Jason Hiner/ZDNET Follow ZDNET: Add us as a preferred source on Google. Apple just announced the new iPhone 17 Pro at its Awe Dropping live event, and it comes with some pretty substantial upgrades both in terms of design and capabilities. We're talking longer battery life, more onboard memory, a bigger and brighter screen, and an improved camera system. If you've got an iPhone 15 Pro, your device is already two years old. It may look like a good time to spring for the new phone, but how bi

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Apple is slowly morphing AirPods into an always-on wearable

engadget.com Unknown 2025-10-07 12:35:11

The AirPods Pro 3 Apple introduced at the iPhone 17 event yesterday have better active noise cancellation and foam-filled ear tips, but their most important new feature is a subtle one: Apple came up with even more reasons for you to never take them out. Wearing headphones while you're talking to someone or interacting in public was at one point a social faux pas, but the ubiquity of AirPods and new features Apple has added have started to change that. The AirPods Pro's Conversation Awareness f

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20 of the Best Apple TV Plus Shows You're Probably Not Watching

cnet.com See Full Bio 2025-10-07 12:00:07

Now that the Apple event is over, you're probably itching to keep the "awe dropping" fun going. Well, if you're looking for some new shows to watch, may I suggest Apple TV Plus? I'm going to, so buckle up. I'm sure you've heard of the streamer and are familiar with a handful of Apple's original shows, such as Severance and Ted Lasso. But there's so much more in regards to solid programming that can be found here. For instance, did you know Apple TV Plus released a limited series inspired by th

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Surprise! High Blood Pressure Alerts Are Coming to Your Existing Apple Watch Soon

cnet.com See Full Bio 2025-10-07 12:06:00

Turns out the biggest new Apple Watch health features don't require new hardware. One of the standout moments at Apple's September iPhone event was the announcement of two new health features on the Apple Watch: hypertension notifications and a new sleep score. Hypertension notifications will alert Apple Watch owners of potential signs of high blood pressure, a condition that goes undiagnosed in millions of people. Sleep Score, meanwhile, grades the quality of your rest on a 0–100 scale. Becaus

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These are the best ways to trade in your old iPhone

9to5mac.com Marcus Mendes 2025-10-07 16:35:16

With the iPhone 17 lineup reveal in the rear mirror, many readers are already wondering how much their current iPhone might be worth toward an upgrade. Here’s what you need to know. If you’re looking to trade in your old iPhone, there are plenty of options out there 9to5Mac partner MyPhones Unlimited For the first time, 9to5Mac is partnering with MyPhones Unlimited to help readers trade in their old iPhones, Macs, iPads, Apple Watches, AirPods, and even other accessories, to get up to $1,000

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Apple acknowledges iPhone Camera Control is overly complicated with iOS 26 change

9to5mac.com Zac Hall 2025-10-07 16:37:38

I absolutely love the Camera Control on my iPhone — just not in its default state. With the final version of iOS 26, Apple is taking the first step toward pulling back the overly complex Camera Control with one simple change. Camera Control is a highly requested feature iPhone users have wanted physical camera buttons since at least the iPhone 4 in 2010. That’s why Apple added the ability to use the volume buttons to snap photos in the Camera app way back then. More recently, Apple brought th

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A closer look at the AirPods Pro 3: ANC, Live Translation and heart-rate tracking

engadget.com Unknown 2025-10-07 16:39:56

The AirPods Pro 3 are a big upgrade over the AirPods Pro 2. Even though Apple has continuously added new features to those earbuds over the last three years, it hasn’t changed the design or shape of the earbuds since the first model arrived in 2019. With the AirPods Pro 3, you might not notice those tweaks until you remove the new ear tips, and the most impactful upgrades are all on the inside. After my brief hands-on immediately following the iPhone 17 launch yesterday, I’ve since spent more ti

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AirPods Pro 3 vs. Pixel Buds Pro 2: Which Wireless Earbuds Are Better?

gizmodo.com James Pero 2025-10-07 16:27:54

Apple’s AirPods Pro 3 are here, and with their arrival comes a lot of questions. One of the big questions after Apple’s annual iPhone event is, “Should I buy new AirPods right now?” But before you can answer that, it’s important to know the competition, and the main one is Google’s Pixel Buds Pro 2. While both bear the “Pro” moniker in their names, they’re not created equal, and small differences in features could have a big impact on which pair you ought to buy. If you’re wondering which trigg

Topics: airpods apple buds pixel pro

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Everything Announced at Apple Event 2025: iPhone Air, iPhone 17, AirPods Pro 3 and New Apple Watches

cnet.com See Full Bio 2025-10-07 16:03:21

Each September, Apple's product release playbook dials up the unveiling of the company's newest line of iPhones, along with a variety of complementary gadgets. On Tuesday, the company took the wraps off the iPhone 17 in all its variations, most notably the new skinny iPhone Air, along with new Apple Watches -- Series 11 and Ultra 3 -- and an upgrade to its 2-year-old AirPods Pro 2 earbuds. Along with the hardware, Apple is rolling out the new versions of the devices' respective operating system

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Apple isn’t packing a charging cable in with the AirPods Pro 3

theverge.com Jay Peters 2025-10-07 20:17:55

is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. The AirPods Pro 3 seem like a solid upgrade, but they have one significant drawback: Apple isn’t including a charging cable in the box, MacRumors reports. Apple spells it out right on the AirPods Pro 3 tech specs page, saying in the “In the Box” section that “USB‑C Charge Cable sold separately.” That means that if you want to charge the case for the AirPods Pro 3, you’ll n

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You can preorder the AirPods Pro 3 right now

theverge.com Sheena Vasani 2025-10-07 20:29:39

Posts from this author will be added to your daily email digest and your homepage feed. Apple’s most impressive wireless earbuds are now available to preorder from Amazon, Best Buy, Walmart, and Target for $249. The new AirPods Pro 3 won’t arrive until September 19th, but you can place your order from the retailer of your choice, then be among the first to dig into their premium features on launch day. We’ve gone into detail about how the AirPods Pro 3 stack up against the rest of Apple’s AirP

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Latest Tech News

Here’s every new case and accessory Apple just launched for iPhone 17 and more

Why choosing between the iPhone Air and the Pro isn’t easy for everyone

Samsung taking market share from Apple in U.S. as foldable phones gain momentum

The Apple Watch SE 3 May Be the Biggest Underdog of Apple's Entire Fall Lineup

Samsung calls iPhone 17 keynote a ‘Zzz-note,’ forgets Galaxy S25 series exists

AirPods Pro 3 vs Pixel Buds Pro 2: Which Wireless Earbuds Are Better?

Tim Cook and other Apple execs talk iPhone Air’s design vision in new WSJ interview

Apple Watch Series 11 vs. Samsung Galaxy Watch 8: I've tested both, and here's the winner

iPhone 17 Pro Max vs. Google Pixel 10 Pro XL: I compared both phones, and it's a close one

The iPhone Air Looks Like a Wild Preview for Apple AR Glasses

iPhone 17 Pro Max vs. iPhone 16 Pro Max Spec Compared: Big Apple Battle

Emerging markets lead Apple’s 3% gain in premium smartphone sales [report]

9to5Mac Daily: September 10, 2025 – Apple Watch Series 11, Ultra 3, more

As Apple pursues AI, spare a thought for the poor HomePod

I Tried Apple's New AirPods Pro 3, and They Feel Surprisingly Different

Should You Buy an iPhone 16 or iPhone 17? Here's How They Compare

Apple Watch Ultra 3 vs Series 11, Ultra 2 battery life: Big upgrades

AirPods Pro 3 don’t include a USB-C charging cable in the box

Here’s everything Apple discontinued after the ‘Awe Dropping’ event

iPhone 17 Pro vs. iPhone 15 Pro: I compared both models, and here's who should upgrade

Apple is slowly morphing AirPods into an always-on wearable

20 of the Best Apple TV Plus Shows You're Probably Not Watching

Surprise! High Blood Pressure Alerts Are Coming to Your Existing Apple Watch Soon

These are the best ways to trade in your old iPhone

Apple acknowledges iPhone Camera Control is overly complicated with iOS 26 change

A closer look at the AirPods Pro 3: ANC, Live Translation and heart-rate tracking

AirPods Pro 3 vs. Pixel Buds Pro 2: Which Wireless Earbuds Are Better?

Everything Announced at Apple Event 2025: iPhone Air, iPhone 17, AirPods Pro 3 and New Apple Watches

Apple isn’t packing a charging cable in with the AirPods Pro 3

You can preorder the AirPods Pro 3 right now

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