Apple Knows AI Isn’t What People Really Want, but It Can’t Say That
If you felt like Apple’s WWDC 2025 was a bit light on AI, you’re not alone. While conferences from competitors like Google and its annual I/O keynote were basically breathless in launching new Gemini features, models, and video generation tools, Apple took a more tepid approach. This year, we got a new AI health coach, Visual Intelligence, for more agentic, multimodal AI that can view your iPhone screen, and everyone’s favorite—new Genmoji. One thing that doesn’t appear on that shortlist is Appl