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GenAI as a shopping assistant set to explode during Prime Day sales

techcrunch.com Sarah Perez 2026-01-29 14:07:45

A new report estimates that AI will be a larger-than-ever part of the online shopping process during Amazon’s Prime Day sale, which began Tuesday morning. Amazon’s annual sale, which this year spans four days (July 8-11), is predicted to drive $23.8 billion in online spending across U.S. e-commerce retailers, as other businesses run their own competing sales alongside the popular shopping event. Adobe, whose e-commerce division regularly releases estimates for online shopping events like Black

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I Helped 4 Local Businesses Use Adobe Express' AI Features

cnet.com See Full Bio 2026-02-12 12:14:52

Over the past few years, I've found tremendous joy in helping local businesses here in Worcester, MA learn more about technology and AI. It's the same work I do in my full-time job as a content creator, but I love the in-person collaborative aspect. I started my business Feisworld Media first as a podcaster, then later I produced a documentary on Amazon Prime and then launched a YouTube channel in 2019. But it's still the in-person sharing that gets me excited about helping others. Since Adobe

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Adobe's New Firefly AI App Lets You Try AI Image and Video Generation for Free

cnet.com See Full Bio 2026-02-27 16:30:03

Adobe's Firefly AI is now available as mobile apps for iPhones and Androids, the company announced on Tuesday. These apps are free to download and let you use Firefly to create AI images and videos on the go. Plus, the app comes with a few free generative credits for you to experiment with Adobe's AI. Adobe is also expanding its roster of third-party AI partners to include six new models from Ideogram, Pika, Luma and Runway. Google's latest AI models are also joining the lineup, including the i

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Adobe gives the iPhone photo app a glow-up with SLR power - for free

zdnet.com Lance Whitney 2026-03-01 18:46:03

Adobe / Elyse Betters Picaro / ZDNET Snapping photos through your mobile phone is certainly convenient. But it's not necessarily the best option, especially if you're looking to capture high-quality images. Also: Adobe Firefly app is finally launching to users. Here's how to access (and the perks) Now, Adobe has released a new camera app that aims to address some of the limitations of mobile photography. Possible Camera app replacement Available now in the App Store, the free Project Indigo

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Adobe's New iOS and Android AI Apps Let You Use Google's Veo 3, Runway and More

cnet.com See Full Bio 2026-03-02 02:00:07

Adobe's Firefly AI is now available as mobile apps for iPhones and Androids, the company announced on Tuesday. These apps are free to download and let you use Firefly to create AI images and videos on the go. Plus, the app comes with a few free generative credits for you to experiment with Adobe's AI. Adobe is also expanding its roster of third-party AI partners to include six new models from Ideogram, Pika, Luma and Runway. Google's latest AI models are also joining the lineup, including the i

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Gear News This Week: Adobe Wants to Make iPhone Photos Better, and TCL Brings Flexibility to Atmos

wired.com Julian Chokkattu 2026-03-02 04:00:00

The brains behind the computational photography that vaulted Google's Pixel phone camera to fame have a new camera app for you to try, this time from Adobe. Marc Levoy and Florian Kainz left Google several years ago, and Adobe's Project Indigo seems to be the fruit of their labor. Courtesy of Adobe The iPhone-only app is available on the App Store for the iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, plus iPhone 14 and newer. (It's free and doesn't require an Adobe account.) Like the c

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Adobe just released an iPhone camera app with full manual controls

9to5mac.com Marcus Mendes 2026-03-05 18:46:13

For photography enthusiasts, the prosumer camera app market has had no shortage of great options, with longtime favorites like Halide from Lux leading the pack. Now, Adobe has decided to enter the picture (get it?) with a free experimental app from the same team behind the original Google Pixel camera. If you remember the early days of the Google Pixel and its heavy focus on computational photography, you already have a sense of what this team, now at Adobe, cares about and is capable of. Its n

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Adobe launches a new ‘computational photography’ camera app for iPhones

theverge.com Jay Peters 2026-03-05 23:45:05

is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Adobe has a new computational photography camera app for iPhones – and one of its creators, Marc Levoy, helped make the impressive computational photography features that made some of Google’s earlier Pixel cameras shine. The new app, called Project Indigo, was released last week by Adobe Labs. It’s free and available for the iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro M

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I Supercharged My iPhone Camera With Adobe's New Indigo App

cnet.com See Full Bio 2026-03-06 03:36:58

The iPhone 16 Pro has already impressed us with its amazing image quality, comfortably holding its own against other top-end Android phones including the Galaxy S25 Ultra and Pixel 9 Pro. And while the default camera app makes it easy to take quick snaps, it lacks features that enthusiastic photographers need. But where Apple left a gap, Adobe has rushed to fill in. Enlarge Image The instant shutter allowed me to capture this bird at just the right moment. Andrew Lanxon/CNET Adobe's new camera

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Indigo is a new camera app by the guys who made the Pixel and Google Camera apps

androidauthority.com Unknown 2026-03-09 16:08:04

Adamya Sharma / Android Authority TL;DR Adobe has launched the Indigo camera app on the Apple App Store. Two of the influential minds behind the Google and Pixel Camera apps are also working on Indigo. The team says they’re planning an Android version of the app, but there’s no word on a release window. The Pixel Camera app (formerly Google Camera) is perhaps the most influential smartphone camera app ever made. That was in large part due to the HDR+ processing and Super Res Zoom for improve

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Adobe Firefly app lets you generate AI images and videos on your iPhone

9to5mac.com Ben Lovejoy 2026-03-12 00:33:57

Adobe Firefly, the popular AI app for generating both images and video, is now available as an iPhone app. It follows the release of a Vision Pro app back in February. The app has the same capabilities as the the web tool, but in a form optimized for mobile use. The app doesn’t limit you to using Adobe’s own image-generation models – you can also choose between a selection of third-party ones by Google, OpenAI, and others … Adobe says that the app is intended for use while mobile. Generate ey

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Adobe's Firefly generative AI app is now available on mobile

engadget.com Unknown 2026-03-12 00:00:55

When its redesigned Firefly app arrived earlier this year, Adobe launched the platform without Android and iOS app support, saying those would come at a later date. Today, the company is making good on that promise, with both versions available to download from their respective storefronts. If you're new to Firefly, it's the place where Adobe brings together all of its AI image, video, audio and vector generation tools. The company relaunched the app in April at its Max conference in London. Si

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Adobe Firefly app is finally launching to users. Here's how to access (and the perks)

zdnet.com Sabrina Ortiz 2026-03-12 00:00:19

Adobe Adobe has an extensive suite of generative AI tools for image and video editing, including the viral software Generative Fill, packaged in Firefly, its application for AI-assisted content creation. Now, all of these tools are readily available on your phone via a new Firefly app. The app Adobe has announced that its Firefly app is available for free download on iOS and Android. The app has been designed to offer the same Firefly experiences users know and love on the web, but in a conve

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Adobe's New AI Mobile App Lets You Use 6 New AI Models, Including Google's Veo 3

cnet.com See Full Bio 2026-03-12 00:00:05

Adobe just dropped a ton of AI news, so let's dive into what that means for you. First up, the company is dropping brand-new Firefly AI mobile apps for iPhones and Androids. You can download these apps now for free and use Firefly to create AI images and videos on the go. Plus, the app comes with a few free generative credits for you to experiment with Adobe's AI. Next, Adobe is expanding its roster of third-party AI partners to include six new models from Ideogram, Pika, Luma and Runway. Googl

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Adobe’s Firefly comes to iOS and Android

techcrunch.com Ivan Mehta 2026-03-12 00:00:00

Adobe has been on a quest to attract users to its platform for their AI needs. The company in April launched a redesigned Firefly web app that lets users use Adobe’s own Firefly image- and video-generation models as well as third-party models. Now, it is releasing a Firefly app on both iOS and Android that lets people use all of its models as well as models from OpenAI (GPT image generation), Google (Imagen 3 and Veo 2), and Flux (Flux 1.1 Pro). Like the web app, the new smartphone apps let yo

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Adobe made a mobile app for its Firefly generative AI tools

theverge.com Jess Weatherbed 2026-03-12 05:00:00

The all-in-one platform for Adobe’s Firefly-branded generative AI models is now available on iPhone and Android devices. The new Firefly mobile app allows users to generate images and videos using text descriptions and experiment with popular AI photo editing tools, enabling creatives to generate assets for their projects on the go. Adobe is also introducing new third-party AI models and video generation support to Adobe’s FigJam-like Firefly Boards platform. Anything generated using the Firefl

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How can you make sure your brand shows up in LLM search? Adobe’s new LLM Optimizer seeks to provide the tools

venturebeat.com Carl Franzen 2026-03-13 16:14:26

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more At the Cannes Lions festival on June 16, 2025, Adobe introduced Adobe LLM Optimizer, a new enterprise-grade tool designed to help businesses improve their visibility in generative AI-powered environments. As conversational interfaces like ChatGPT, Gemini, and Claude reshape how consumers search and engage online, Adobe’s new application a

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SEO for chatbots: How Adobe aims to help brands get noticed in the age of AI

zdnet.com Webb Wright 2026-03-14 22:01:16

Adobe For years, Google has effectively been the sole gatekeeper to online advertising, determining which brands get seen and which get lost in the noise. That paradigm is slowly but surely starting to shift, as people increasingly turn to AI chatbots like ChatGPT to find information online. Brands are having to adjust their marketing strategies in response. On Monday, Adobe introduced a platform designed to help advertisers capitalize on the wave of large language models (LLMs) that's been sw

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