AI overviews cause massive drop in search clicks
Google's search results have undergone a seismic shift over the past year as AI fever has continued to escalate among the tech giants. Nowhere is this change more apparent than right at the top of Google's storied results page, which is now home to AI Overviews. Google contends these Gemini-based answers don't take traffic away from websites, but a new analysis from the Pew Research Center says otherwise. Its analysis shows that searches with AI summaries reduce clicks, and their prevalence is i