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How the Premier League uses AI to boost fan experiences and score new business goals

Alex Livesey/Getty Images ZDNET's key takeaways The Premier League is working with Adobe to exploit generative AI. Explorations show customers want to create, not just consume content. Long-term hyper-personalization goals should be approached carefully. The English Premier League football season starts this weekend. With 1.8 billion people watching the competition in 900 million homes across 189 countries (streaming on Peacock), it would seem there's limited scope for emerging technology t

How to Watch Leeds United vs. AC Milan From Anywhere: Stream Preseason Friendly Soccer

Newly promoted Leeds wrap up their preparations for the new Premier League season Saturday as they take on Serie A outfit AC Milan at the Aviva Stadium in Dublin. Below, we'll outline the best live TV streaming services to watch this friendly match as it happens, wherever you are in the world. We'll also explain how to use a VPN if the match isn't available where you are, along with a full match list. Having won the EFL Championship last season, Leeds appear to have carried forth that momentum

Breaking Bad creator's new show streams on Apple TV+ November 7

Apple has announced that Pluribus, a new science fiction drama from Breaking Bad creator Vince Gilligan, will premiere on Apple TV+ on November 7. Gilligan was confirmed to be working on the project back in 2022, when Better Call Saul's Rhea Seehorn was also announced as its primary star. Alongside the premiere date, Apple also released a short (somewhat ominous) teaser for the series that shows a hospital employee mindlessly licking donuts. Pluribus is supposed to follow "the most miserable pe

Win, lose, or draw: trends in English football match results

Is the game getting more exciting? Football (soccer) fans like to see exciting matches. Draws are boring but wins or losses are interesting; fans want to see teams give their all on the pitch. Which begs the question, is the game getting more or less thrilling over time? One way to answer this question is to look at fraction of matches in a league that end in a draw. The most boring extreme is every game is a draw (draw fraction = 1). The most engaging extreme is that every game ends in a win/l

Foundation Season 3 kicks off with first episode now streaming on Apple TV+

The wait is over. Even before its official July 11 premiere date, the first episode of Foundation Season 3 is already streaming on Apple TV+. If you missed the trailer, you can watch it below. The Mule has arrived The new season picks up 152 years after the events of last season, with the Foundation thriving and the once-mighty Galactic Empire in slow decline. The season 3 premiere of #Foundation just dropped. pic.twitter.com/NiTOWDfvon — Apple TV (@AppleTV) July 11, 2025 According to Apple: