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Meta's AI-Powered Ad Machine Is Coming for WhatsApp Next

cnet.com See Full Bio 2025-09-12 20:42:00

WhatsApp, the Meta-owned messaging app used by close to 2 billion people worldwide, is ramping up its advertising efforts. While the app has long promised a privacy-first experience free from traditional ads, recent updates suggest that's changing, and changing fast. In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to help you find more content and shops directly within the app. Alongside this rollout, Meta is preparing to

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Ads are “rolling out gradually” to WhatsApp

arstechnica.com Unknown 2025-09-12 21:13:36

For the first time since launching in 2009, WhatsApp will now show users advertisements. The ads are “rolling out gradually,” the company said. For now, the ads will only appear on WhatsApp's Updates tab, where users can update their status and access channels or groups targeting specific interests they may want to follow. In its announcement of the ads, parent company Meta claimed that placing ads under Updates means that the ads won’t “interrupt personal chats.” Meta said that 1.5 billion pe

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WhatsApp has ads now, but only in the Updates tab

engadget.com Unknown 2025-09-13 13:48:29

It has been a long time coming — seven years since Meta first announced its plan to do so , in fact — but ads are starting to appear in WhatsApp as of Monday. They'll only be visible on the Updates tab and the company says those who use the app only to chat with family and friends really won't see any change to their WhatsApp experience. The same goes for two other new features: channel subscriptions and promoted channels. "We've been talking about our plans to build a business that does not int

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WhatsApp is officially getting ads

theverge.com Emma Roth 2025-09-13 13:20:50

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature. The status feature lives within WhatsApp’s “Updates” tab and allows users to share disappearing text, photo, voice notes, or video messages. But now, you might see sponsored content in addition to th

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WhatsApp to start showing more adverts in messaging app

feeds.bbci.co.uk Unknown 2025-09-13 17:00:08

WhatsApp to start showing more adverts in messaging app 1 hour ago Share Save Zoe Kleinman • @zsk Technology editor Share Save Getty Images WhatsApp is launching three new ad features in a global roll-out across the messaging app. The Meta-owned platform says the new ads will not be shown in the same place as people's private chats, nor will the contents of their messages - which are encrypted - be used to decide which ads to display. WhatsApp will instead use the country, city and language o

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Meta is finally bringing ads to WhatsApp

cnbc.com Jonathan Vanian 2025-09-13 17:00:01

It took 11 years since Facebook acquired it for $19 billion, but Meta is finally bringing ads to WhatsApp, marking a major change for an app whose founders shunned advertising. Meta announced Monday that businesses will now be able to run so-called status ads on WhatsApp that prompt users to interact with the advertisers via the app's messaging features. The ads will only be shown to users within WhatsApp's "Updates" tab to separate the promotions from people's personal conversations. Additiona

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WhatsApp is adding ads to the Status screen

techcrunch.com Ivan Mehta 2025-09-13 17:00:00

After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular chat app. To be clear, users will only see ads on the Status screen — the app’s take on Instagram’s Stories. So just like you see an ad after watching a few stories on Instagram, you will see ads on WhatsApp after you’ve scrolled through a few Status updates. The company said that its ad mechanism uses signals like users’ country or city, language, and the channels they’

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How to set up a WhatsApp account without Facebook or Instagram

engadget.com Unknown 2025-09-14 02:00:24

There's no shortage of reasons to stay off the Meta ecosystem, which includes Facebook and Instagram, but there are some places where WhatsApp remains the main form of text-based communication. The app is a great alternative to SMS, since it offers end-to-end encryption and was one of the go-to methods to send uncompressed photos and videos between iPhone and Android users before Apple adopted RCS. Even though Facebook, which later rebranded to Meta, acquired WhatsApp in 2014, it doesn't require

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WhatsApp tells BBC it backs Apple in legal row with UK over user data

feeds.bbci.co.uk Unknown 2025-09-18 10:01:09

WhatsApp tells BBC it backs Apple in legal row with UK over user data 12 hours ago Share Save Zoe Kleinman • @zsk Technology editor Share Save Getty Images WhatsApp has told the BBC it is supporting fellow tech giant Apple in its legal fight against the UK Home Office over the privacy of its users' data. The messaging app's boss, Will Cathcart, said the case "could set a dangerous precedent" by "emboldening other nations" to seek to break encryption, which is how tech firms keep customers' in

Topics: apple home privacy uk whatsapp
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Russian Groups Target Signal Messenger in Spy Campaign

darkreading.com Jai Vijayan 2025-06-03 10:21:28

Multiple Russia-aligned threat groups are actively targeting the Signal Messenger application of individuals likely to exchange sensitive military and government communications related to the country's war with Ukraine. For now, the activity appears limited to persons of interest to Russia's intelligence services, according to researchers at Google's Threat Intelligence Group (GTIG), who spotted it recently. But the tactics the threat actors are using in the campaign could well serve as a bluep

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