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Apple's iPhone 17 'Awe dropping' event is on September 9 — Here's what we expect

We're now less than two weeks away from the Apple iPhone 17 event. Themed "Awe dropping" this year, the event — confirmed after Apple sent "save the date" invitations to the media on August 26 — will be livestreamed on YouTube September 9 at 1PM ET from Cupertino. And Engadget staff will be there, reporting and liveblogging from Apple Park to give their hands-on impressions. This year is shaking up to be a departure from recent September product rollouts, with the strong possibility of an all-ne

iPhone 17 pricing: Here’s the rumored cost for each new model

Apple’s big September event is coming up fast, with the company expected to unveil four new iPhones: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Here are the rumored prices for each new iPhone 17 model, most of which could see a higher cost. iPhone 17 prices expected to increase for most models Despite the cost of nearly everything going up in recent years, Apple has been remarkably consistent with iPhone pricing. Though rumors regularly hint at Apple raising its iPhone pr

9 iPhone 17 Air rumors I'm tracking - and why Apple's ultra-thin model is set to kill the Plus

MacRumors / Elyse Betters Picaro / ZDNET Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways iPhone 17 Air may debut as Apple's thinnest phone ever. Single rear camera shows Apple's thinness trade-offs. Expected to debut on Sept. 9, 2025, priced around $900. Apple is rumored to be spicing things for this year's iPhone event. It could introduce an ultra-thin model for the 2025 iPhone lineup called the iPhone 17 Air. It's thought to be much slimmer than any iPhone so

Pixel 10's US Launch Might Be the Moment That eSIM Finally Becomes Easy

Google's choice to go eSIM-only in the US for the Pixel 10 might actually be a well-timed move by the company. While I was initially concerned that an eSIM-only phone might be a frustrating roadblock for the Pixel 10, several advances in how the US carriers support eSIM, along with a new iOS 26 feature, might actually make it easier than ever to switch your phone. And it's a good thing too, as despite being available for years and being required for the iPhone in the US since 2022's iPhone 14 l

A foldable iPhone in 2025? Probably not, but these 5 rumors bring the hype

When unfolded, the Samsung Galaxy Z Fold 7 measures at just 4.2mm thick. Kerry Wan/ZDNET Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways The iPhone Fold could come close to Samsung's Galaxy Z Fold 7 in terms of thickness. Apple's first foldable iPhone might bring Touch ID back to iPhones. It is rumored to sport a smaller display than the iPhone 16. Apple is reportedly set to launch its first-ever foldable iPhone in 2026. Ahead of the big iPhone 17 launch, more d

Apple's iPhone 17 Air Might Give Us Hints About Its Rumored Foldable

Anticipation is high for the launch of the next iPhone -- which could be unveiled during Apple's Sept. 9 event -- and so are expectations. Rumors have been swirling for months about the upcoming lineup, which most notably may include a thinner model dubbed the iPhone 17 Air. But speculation isn't stopping there; what Apple reveals this fall could hint at what it has in store for next year, too. Thin phones are undoubtedly having a moment, with companies like Samsung, Huawei, Honor and Oppo deb

iPhone Gaming Is Challenging. Here's What the iPhone 17 Needs to Make It Easier

I've been trying to use my iPhone as a portable gaming machine for years, but I often hit the same roadblocks when trying to have it replace my Nintendo Switch when I travel. And it's not for lack of Apple and other companies putting in the effort, as there are tons of games available for the iPhone, between titles that run directly from the device to more-intensive games that I can stream over a strong internet connection. Gaming on the iPhone is more convoluted than it should be, and it's fra

Apple iOS 26 public beta 5 is live: Here are all the new iPhone features coming in September

Apple on Tuesday finally announced that its iPhone 17 event will take place on Tuesday, September 9. So in just under two weeks, we'll get to take a first look at the new iPhone 17 lineup. If Apple keeps with tradition, expect to see iOS 26 available for download about one week after the event. If you can't wait any longer, you can download and install the newly released public beta 5 (or iOS 26 developer beta 8 for developers). I've been playing around with it for the past couple of weeks, and

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The iPhone 17 event is September 9: Here's everything to know about the upcoming Apple lineup

It's official: The Apple iPhone 17 event will take place on Tuesday, September 9 at 1PM ET. That means we'll finally get to take a look at the much-anticipated iPhone 17 lineup — which will come equipped with the latest iOS 26 features preinstalled — and any new features Apple reveals that day. But since we still have to wait a couple of weeks until the iPhone event, we can only speculate what the new devices will look like. As with most unreleased iPhones, rumors and leaks have trickled in abou

Topics: 17 apple iphone new pro

New AirTag 2 is coming very soon with these rumored features

Apple’s biggest event of the year is happening on September 9. New products expected include the iPhone 17 line, AirPods Pro 3, and Apple Watch Ultra 3. But signs point to another highly anticipated product likely making an appearance: Apple’s new AirTag 2 is coming soon. AirTag 2 expected to launch this fall, possibly as early as September Apple had a busy product launch season at the start of the year, with the M4 MacBook Air, iPhone 16e, and more debuting. And it’s about to enter an even bu

iPhone 17 set to break a record no flagship has touched in 15 years

When Apple releases the iPhone 17 in a few weeks, the timer will start for the new flagship model breaking a record set 15 years ago. The record will take more than a year to break, but based on current rumors, the iPhone 17 will be the first to steal the crown. iPhone 4 had an unusually long run That record belongs to the iPhone 4, which went on sale in June 2010 and remained Apple’s top iPhone until October 2011. Because Apple shifted its flagship launch cycle from summer to fall that year,

Launch HN: Bitrig (YC S25) – Build Swift apps on your iPhone

Hi HN, we’re Kyle, Jacob, and Tim. We’re building Bitrig ( https://www.bitrig.app ). Bitrig lets you create native Swift apps for your phone, on your phone, just by chatting with AI. It’s like Lovable for iPhone apps. Here's a video of Bitrig in action: https://youtu.be/CUlWhF3ERME We created SwiftUI at Apple to help developers make better apps with less code. Bitrig lets anyone build at this level of polish. If you've thought about making an iPhone app, Bitrig is the easiest possible way to

iPhone 17 Pro is coming, here’s every rumored new feature

Apple’s iPhone 17 event is set for September 9, and two of the most anticipated products being unveiled are the iPhone 17 Pro and Pro Max. Here’s everything new that’s rumored to be coming. New design and colors The buzziest new iPhone design this year will likely be the ultra-thin iPhone 17 Air model. But Apple has some design changes coming to its 17 Pro line too. Camera bar : The standard camera bump is expanding to a full-width camera bar design. : The standard camera bump is expanding t

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Deciphering Apple's 'Awe Dropping' iPhone 17 Event Invite

Invitations went out Tuesday for Apple's Sept. 9 event, which means it's time to crank up our speculation engines and figure out the real messages behind the slogan "Awe dropping" and the orange, yellow and blue glowing Apple logo that accompanies it. Why does Apple tease its events like this? Obviously, one reason is to encourage articles like the one you're reading. But also, in an environment where details about what's coming invariably get leaked ahead of time, it's a way to pique interest

What are you most looking forward to on September 9? [Poll]

The iPhone 17 event is finally official with the slogan “Awe dropping,” taking place on Tuesday, September 9. We’re expecting Apple to announce either six or seven new devices, alongside some possible new iPhone cases and Watch bands too … The September 9 lineup Here’s what we’re expecting to see: iPhone 17 iPhone 17 Air iPhone 17 Pro iPhone 17 Pro Max Apple Watch Series 11 Apple Watch Ultra 3 With the possibility also of: AirPods Pro 3 Additionally, we may see a new premium case mat

Topics: 17 apple iphone new watch

This Hidden iPhone Feature Could Help Protect Your Eyes

According to my iPhone, I spend about four hours a day looking at my phone. I'm sure I hold my iPhone close to my face at times, especially at night, and that might be why my eyes hurt sometimes, like I've got something in them. Luckily, there's a hidden iPhone feature called Screen Distance that could help all of us take better care of our eyes. CNET The feature warns you when you're holding your iPhone or iPad too close to your face, sort of like having a parent tell you to sit farther back

If These 8 Rumored iPhone 17 Pro Max Features Turn Out to Be True, I Just Might Switch

Now that we have a confirmed Sept. 9 date for when Apple will introduce the next fleet of iPhone models, it's time to get serious about about preparing for a phone switch. Do I hold onto my current iPhone Pro or jump to the latest iPhone 17 Pro based on what I'm hearing from the rumor mill? And just as important: If I do get a new iPhone, do I go for the larger iPhone 17 Pro Max model? Here's a rundown of some of the features rumored for the iPhone 17 Pro Max that I'm most curious about. Don't

7 AI features I'd like to see the iPhone 17 embrace from Google, OpenAI, and others

Jason Hiner/ZDNET Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways The release of the Google Pixel 10 phones with deeply integrated AI features that offer impressive new capabilities has revealed how vulnerable the iPhone 17 could be. Many of the smartest AI services in the world are already on the iPhone as apps, and so there's the possibility that Apple could partner with them for deeper integrations. The new AI camera features in the Pixel 10 could be the bigge

Get Ready, Apple's iPhone 17 Event Confirmed for Sept. 9

Apple on Tuesday sent out invites for its annual fall iPhone launch event, which is slated for Sept. 9 at 10 a.m. PT. The company is expected to unveil the iPhone 17 lineup, which could include a slimmer version of the phone. It could also debut the Apple Watch Series 11 and the AirPods Pro 3. The invite for the fall event shows the title, "Awe dropping," with a glowing Apple logo that seems to reference Siri's colorful glow. The keynote will be held at Apple Park in Cupertino, California. CNET

Topics: 17 apple event iphone new

Analyst warns of ‘tempered’ iPhone 17 Air response, but maintains Apple’s stock rating

In a new investor note, Bank of America Research analyst Wamsi Mohani offered his market outlook ahead of the upcoming September 9 event, where the iPhone 17 lineup will be announced. Here’s what he said. In his note, issued before today’s event confirmation, Mohani echoed a sentiment often raised by Apple watchers on the upcoming lineup: “Some media reports and tech websites are highlighting Tues Sep 9th as a potential launch date for iPhone 17 (not official yet), with pre-orders starting Fri

Topics: 17 apple event iphone sep

Apple Invites adds a helpful new iPhone feature

Apple Invites arrived at the start of the year and has seen a number of improvements since. The latest is a helpful new feature that iPhone users should appreciate. Starting with Apple Invites version 1.4, users can add a countdown widget to any Home Screen. The new widget will work with any upcoming event in the app on iPhone. This is the first widget made for the app. Previous Apple Invites app updates brought support for adding links to invitations, additional background options, and more.

The iPhone 17 'Awe dropping' event is on September 9: Here's what to expect from Apple

We're now just two weeks away from the Apple iPhone 17 event. Themed "Awe dropping" this year, it'll be livestreamed on YouTube at 1PM ET from Cupertino. We'll also have Engadget staff reporting and liveblogging from the event. This year is shaking up to be a departure from recent events, with the strong possibility of an all-new superthin iPhone expected to join the company's lineup. Also on tap could be new Apple Watch models — including the first truly new Ultra model in two years — and (mayb

Seven products Apple will discontinue following iPhone 17 event

Apple’s iPhone 17 event is officially just around the corner. As new hardware arrives, we can expect Apple to discontinue seven products that it currently sells. iPhone 17 is the event headliner. With the arrival of four new iPhones, we can expect Apple to stop selling three iPhones that are currently in its store. Earlier this year, Apple replaced the antiquated iPhone SE with the more modern iPhone 16e. We currently expect Apple’s entry-priced iPhone to see annual updates, so it’s not going

Topics: 16 17 apple iphone pro

Apple's new iOS 26 public beta 5 is here, is your iPhone compatible? Check this list

The Apple iPhone 17 event is exactly two weeks away, with the "awe dropping" announcement now officially confirmed for Tuesday, September 9 this year. If all goes to plan, that means we'll likely get to download iOS 26 and iPadOS 26 one week after the event. Get excited because the OS 26es are coming with huge upgrades to your iPhone and iPad's operating systems. You've heard of Liquid Glass, right? It's like the better-executed version of Windows Vista and definitely one of the cooler features

Topics: 26 apple ios iphone pro

Apple set to unveil next-gen iPhones and other devices on September 9

Apple is hosting its next product event on Tuesday, September 9, at 10 am Pacific and 1 pm Eastern, the company announced today. Though Apple's event announcements rarely indicate what the company plans to talk about, the company's September events for well over a decade have all revolved around the iPhone. The event will be available to stream from YouTube or from Apple's events website. Rumors about this year's iPhones point to a more significant redesign than in recent years, though Apple i

Apple locks in September date for iPhone 17 launch, with Air set to star

TL;DR Apple’s September event is set for September 9 at Apple Park in Cupertino. The iPhone 17 lineup, including the ultra-thin iPhone 17 Air, is expected to launch. Apple has confirmed its next big product showcase, locking in September 9 for the company’s annual iPhone event at Apple Park in Cupertino. The announcement means we’ll officially see the long-rumored iPhone 17 lineup launch in just a couple of weeks. According to Apple’s invite, the keynote kicks off at 10 AM local time, with a

Apple officially announces iPhone 17 event: ‘Awe dropping’

Apple has officially announced its next product event where it will announce the new iPhone 17 lineup alongside new Apple Watch hardware. The event will take place on Tuesday, September 9. The tagline for the event reads “Awe dropping” and features an infrared view of the Apple logo. What to expect Apple will announce four new iPhones, including an ultra thin model. iPhone 17 iPhone 17 Air iPhone 17 Pro iPhone 17 Pro Max The iPhone 17 is expected to mostly be an internal update to the iPh

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Apple’s September 9 event logo has a fun interactive easter egg

Apple is holding its iPhone 17 launch event, dubbed ‘Awe dropping,’ on Tuesday, September 9. And the event logo on Apple’s website comes with a fun easter egg. iPhone 17 event logo is interactive on Apple.com The logo for the just announced iPhone 17 event includes what looks like an infared version of the Apple logo. Like with most Apple events, the logo has a dynamic version that animates, as shared by CEO Tim Cook in a video posted on X: Get ready for an awe dropping #AppleEvent on Tuesda

How to watch Apple’s iPhone 17 event live on September 9

It’s official: Apple is holding its big iPhone 17 event on Tuesday, September 9. The ‘Awe dropping’ announcements will be streamed live online. Here’s how to watch the iPhone 17 event. Apple’s iPhone 17 event: here’s how to watch live on September 9 Apple’s biggest event of the year is coming up very fast. The iPhone 17 event will happen Tuesday, September 9 at 1:00 p.m. ET / 10:00 a.m. PT. Apple’s keynote is expected to be a pre-recorded video, with all the announcements livestreamed across

Apple's iPhone 17 event launch date is official - here's everything we expect

Kerry Wan/ZDNET Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways Apple confirms its iPhone launch event will take place on Tuesday, September 9. The iPhone 17 lineup will likely include a new iPhone 17 Air (Slim) model. Other expected releases include the Apple Watch Series 11 and updated AirPods. September, better known in the industry as Techtember, is only a week away, and kicking off the deluge of fall product announcements may be arguably the biggest of