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The Pixel 10 Pro’s 100x zoom is Google’s most controversial use of AI yet — here’s why

Google loves AI, and it’s doubled down on the tech with every new Pixel generation. But this year’s Pixel 10 Pro and Pro XL take things to another level, introducing a diffusion model to upscale images from the phone’s conservative 5x optical zoom into telescopic-length 100x photos. Google is no stranger to computational photography or AI-assisted imaging — features like Add Me and Astrophotography mode laid the groundwork for its ongoing evolution. However, the introduction of diffusion models

I Don't Care What Steph Curry Says, Google's AI Doesn't Know Ball

Google announced a multiyear deal with NBA star Steph Curry on Wednesday at its Made by Google event. As part of the deal, Curry will use AI from Google's Cloud to get better at the game he's played for years. And while I respect Curry landing this gig, no one can convince me that AI knows ball. Let's start with the idea that 11-time All-Star, 4-time NBA Champ and 2-time Scoring Champ (to name a few of his accolades) Stephen Curry knows less about basketball than Google's AI. That's absurd. Did

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Everything at Made by Google 2025: Pixel 10, Pixel Watch 4, Pixel 10 Pro Fold and More

At yesterday's Made by Google 2025 showcase in New York, Google unveiled something unexpected: playfulness. Hosted by The Tonight Show's Jimmy Fallon in a format more like the talk show he's famous for, the tech event included presenters and celebrity guests who didn't look like they were delivering a script they'd been rehearsing for weeks. Everyone seemed to actually enjoy themselves as they revealed Google's latest products. And there were plenty of new products and other announcements to sh

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I’d rather get the Google Pixel 9 Pro Fold at this record-low price than the new version!

C. Scott Brown / Android Authority The new Google smartphones, including the Pixel 10 Pro Fold, are all the rage right now. It’s an exciting product for foldable phone enthusiasts, but I like to stretch the value of my dollar as much as possible. After checking out the new foldable, I was left scratching my head, wondering if it was worth my hard-earned $1,799. Then I came upon this Google Pixel 9 Pro Fold record-low price deal! Honestly, it’s looking much more enticing. Buy the Google Pixel 9

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Google answers our prayers, adds 10x zoom button to Pixel 10 Pro camera app

TL;DR The Google Pixel 10 Pro phones now have a 10x zoom button in the camera app. This is a long-overdue addition as Pixel Pro phones are all capable of good-quality 10x shots. This also means you no longer have to rely on the Pixel Camera app’s finicky zoom slider to get to 10x. Google’s Pixel Pro phones all have high-resolution 5x periscope cameras, enabling 10x shots at a lossless resolution. This capability makes these devices stand out among the best camera phones on the market. Unfortu

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This new Pixel 10 feature will make it a little easier to sleep next to your phone

TL;DR Google is introducing a new screen saver trick on the Pixel 10. When you’re charging, you can have the clock switch to low light when the room gets dark. There’s also an option to let the display turn off completely during this time. After months of waiting, Google has officially launched the Pixel 10 series. Along with the launch, the company gave its latest flagship various new features like Voice Translate, Auto Best Take, and more. One new feature that shouldn’t be overlooked is a n

The first Pixel 10 Pro Res Zoom samples show up online, and they’re pretty bad

Rita El Khoury / Android Authority TL;DR The first pictures taken with the Pixel 10 Pro’s Pro Res Zoom feature have surfaced online. Pro Res Zoom uses generative AI to capture better long-range zoom shots, at up to 100x. These early samples show some glaring limitations with the technology. The newly launched Google Pixel 10 Pro phones offer a 100x Pro Res Zoom feature. This uses generative AI to improve image quality, but is this just heavy-handed AI or something genuinely useful? Well, the

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Everything from Made by Google 2025: Pixel 10, Pixel Watch 4, Pixel 10 Pro Fold Announced

Even though the Pixel 10 leaks and rumors felt as if they arrived in a steady firehose before today's Made by Google event -- compelling the company to release a teaser video pre-announcing the new phone's existence a month ago -- Google still delivered details it somehow managed to keep private until it was ready to share. And that delivery was refreshingly fun for a tech event. The Tonight Show host Jimmy Fallon led the proceedings in a very late-night talk show format, bringing on several sp

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Gemini Live is becoming a more helpful digital assistant that responds naturally

TL;DR Google is enhancing Gemini Live with visual overlays that highlight objects in your camera feed and a new audio model for more expressive conversations. The visual overlay feature helps you identify items or get advice by placing a white-bordered rectangle around objects in your camera’s view. The new native audio model is designed for more responsive and expressive conversations. At last year’s Made by Google event, Google unveiled Gemini Live, a feature designed for more natural, hand

Google’s Big Leap Forward for Real-Time Translations Is Deepfaking Your Voice

I can’t count the number of times I’ve been promised the Next Big Thing in app-enabled translation. Since the dawn of Google Translate, it’s felt like tech companies (not just Google, but Samsung and Apple, too) have been teasing a future where speech can be translated instantaneously, allowing for near-seamless communication between people from *sarcastic SpongeBob voice* across the world. But the truth is, that future, however enticing on paper, hasn’t exactly panned out. As incredible as app

Thank You, Jimmy Fallon, for Making the Google Pixel 10 Event Fun

You might not know that Google has its own line of Pixel smartphones, but you probably do know Jimmy Fallon. I'm so pleased to report to you all today that Fallon, host of The Tonight Show, absolutely stole the show while hosting today's Made by Google keynote. In the first 10 minutes of the keynote, Fallon brought back excitement, poked fun at the absurdities of a tech event and ushered in an authenticity that is, frankly, usually lacking from the tech CEOs who typically kick off these kind of

The Made by Google event felt like being sucked into an episode of Wandavision

is a senior reporter focusing on wearables, health tech, and more with 13 years of experience. Before coming to The Verge, she worked for Gizmodo and PC Magazine. For the past twenty years or so, I’ve had a clear image of what a product launch keynote is supposed to be like. A charismatic executive walks across the stage, points to some animations and pre-taped clips, a live demo or two happens, and the crowd goes wild. Clips proliferate on social media and cue the online discourse. You can tra

The Pixel 10 Pro has the display upgrade your poor eyes have been begging for

Rita El Khoury / Android Authority TL;DR The Pixel 10 Pro series introduces a new “sensitive eyes” setting that doubles its display PWM rate to 480Hz. The option is limited to the Pro models, with partial support on the Pro Fold, and none on the base Pixel 10. This is Google’s first significant step toward helping flicker-sensitive users, but it could go further. OLED screens are great for deep blacks and rich colors, but they also have a hidden flicker problem. It’s caused by PWM dimming, w

Google’s not done yet, with a new Android Canary release arriving for testers

Adamya Sharma / Android Authority TL;DR Google started its Android Canary program earlier this summer. So far that’s meant a new Canary release on roughly a monthly cadence. Today Android Canary 2508 has landed for users interested in trying it out. Google, you do know that other days of the week exist, right? Because so far this Wednesday, Google has been getting stuff done like it’s planning to shut down operation at the end of the day ahead of a nice, long four-day weekend. A few hours ba

Google declares the green vs blue bubbles debate ‘silly and tired’

Today’s Made By Google event was full of interesting announcements, ranging from the new Pixel 10 lineup and the Pixel Watch 4 to impressive AI demos. During the event (which was bizarrely hosted by Jimmy Fallon), Google’s VP of marketing Adrienne Lofton also declared the green vs blue bubbles debate “over.” The comments came during a segment with Lofton and Fallon showing off the new Pixel 10 lineup. Lofton asked Fallon whether he knew what RCS was, to which he responded he had no idea. Here

I went hands-on with every Google Pixel 10 phone, and this model stole my heart

Sabrina Ortiz/ZDNET ZDNET's key takeaways Pixel 10 lineup brings welcome changes across all models. Base Pixel 10 suits most, but power users will prefer Pro XL. Pro XL is the sleeper hit with top performance and endurance. Get more in-depth ZDNET tech coverage: Add us as a preferred Google source on Chrome and Chromium browsers. I'll be honest: My expectations going into my Google Pixel 10 demos were on the lower side. I had just wrapped up testing Samsung's $1,900 foldable phone, and Goo

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I tried the standard Google Pixel 10 and didn't miss the Pro models one bit

Kerry Wan/ZDNET ZDNET's key takeaways The Google Pixel 10 packs the Tensor G5 chipset, a new telephoto lens, and other long-awaited hardware upgrades. On the software side, the Google Pixel 10's AI suite can predict your needs, edit photos for you, and more. While packing all of these upgrades, the Pixel 10 still retails for $799. Get more in-depth ZDNET tech coverage: Add us as a preferred Google source on Chrome and Chromium browsers. As summer draws to a close and Techtember nears, Goog

Google’s Gemini Live AI assistant will show you what it’s talking about

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Posts from this author will be added to your daily email digest and your homepage feed. Google is bringing a bundle of new features to Gemini Live, its AI assistant that you can have real-time conversations with. Next week, Gemini Live will be able to highlight things directly on your screen while sharing your camera, making it easier for the AI as

Google, sorry, but that Pixel event was a cringefest

“I P 6 8! I P 6 8!,” shouted late-night host Jimmy Fallon, trying and failing to fake excitement about the new Pixel smartphones. Fallon, who likely had never heard the technical term before, didn’t seem to realize that IP68 — a rating that indicates phones can survive being submerged in water — isn’t all that interesting as a selling point, nor is this water-resistance feature new to Google’s Pixel line. It’s been around since the 2018 Pixel 3. We’re on the Pixel 10 now, for reference. In a su

Google Pixel 10 vs Samsung Galaxy S25: The choice is clear for me

While Google’s Pixel line has gained momentum over the years, I’ve always felt that Samsung’s Galaxy S series was the safer bet. It delivered a more premium build, faster internals, and a strong reliability track record. But with the Pixel 10 series now officially announced, Google seems to have addressed those shortcomings head-on. That begs the question: Is the Pixel 10 good enough to take on the Galaxy S25 series? While we haven’t had extended time with Google’s flagship phones yet, even on

Android will finally fix your messy home screen by forcing apps to use themed icons

Mishaal Rahman / Android Authority TL;DR Android 16 QPR2 Beta 1 offers improved support for themed app icons. For apps that don’t natively offer a monochrome icon, QPR2 lets the system automatically generate one for theming purposes. A new “Create” option also appears for icon theming, which may be related to in-development AI-powered tools. You may have thought today was going to be all about the Pixel 10 and Google’s latest hardware, but that has only been the start of things. No sooner di

Google's Smart Home Devices Are Finally Getting Gemini's AI Skills

Gemini for Home will replace Google Assistant in the company's line of smart displays and speakers, a step up in capabilities for its smart home devices. The announcement was made on Wednesday to coincide with its Made By Google event in New York. Gemini for Home will use AI models tuned for home tasks and work with any member of the household, including guests, according to a company press release. It'll activate with the same "hey Google" phrase, but Gemini for Home can better understand cont

Made by Google 2025: Everything Announced - Pixel 10, Pixel Watch 4, Pixel 10 Pro Fold

Even though the Pixel 10 leaks and rumors felt as if they arrived in a steady firehose before today's Made by Google event -- compelling the company to release a teaser video pre-announcing the new phone's existence a month ago -- Google still delivered details it somehow managed to keep private until it was ready to share. And that delivery was refreshingly fun for a tech event. The Tonight Show host Jimmy Kimmel led the proceedings in a very late-night talk show format, bringing on several sp

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The Pixel 10 series is here, and this is the one I’d get

Google’s Pixel 10 series has inspired various views from me and my colleagues, even weeks before its official launch. There’s little doubt that the company smashed the copy-paste shortcut when designing the Pixel 9 line successor, and for some, this similar aesthetic just isn’t good enough. However, you’ll notice a few standout additions and improvements if you peer deeper into the Pixel 10 trio’s specs sheets and feature files. Which Pixel 10 phone would you buy? 98 votes Pixel 10 30 % Pixel 1

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Poll: Was Made by Google 2025 a win or a cringe-fest?

Google Google’s big hardware showcase looked a little different this year. Rather than the standard keynote format to introduce the Pixel 10 series and other hardware, the company leaned into a talk show vibe for Made by Google 2025, with Jimmy Fallon hosting and guest spots from Stephen Curry, Lando Norris, and the Jonas Brothers. Don’t want to miss the best from Android Authority? Set us as a preferred source in Google Search to support us and make sure you never miss our latest exclusive re

Here’s all the new features for Pixels in Android 16 QPR2 Beta 1

Mishaal Rahman / Android Authority Google released the first beta of Android 16’s second quarterly platform release today. We installed Android 16 QPR2 Beta 1 to find out what’s new, so read on if you’re trying to decide whether it’s worth installing on your own device or you simply want to know what’s coming in the future! Don’t want to miss the best from Android Authority? Set us as a preferred source in Google Search to support us and make sure you never miss our latest exclusive reports, e

Gemini is coming to Google Home in October with both free and paid versions

Gemini is launching in early access on smart displays and speakers in October, Google announced in a new blog post. Gemini for Home will replace Google Assistant on the company's smart home devices, and will apparently be available in both free and paid versions, implying Google is interested in expanding its subscription business, not unlike Amazon is with Alexa+. Google originally demoed Gemini for Home back at CES 2025. At the time, the company was primarily promising that generative AI woul

5 new AI features on Pixel 10 that feel like magic

Sabrina Ortiz/ZDNET ZDNET's key takeaways Google's new Pixel 10 lineup comes with a slew of new AI features. AI features include photo editing with speech, language translation using your voice, and smarter prediction of users' needs. The Pixel 10 Series also includes a one-year subscription to the Google AI Pro plan. Get more ZDNET: Add us as a preferred Google source on Chrome and Chromium browsers. The explosion of generative AI means that nearly every phone launch in the past year has

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I'm Stoked That Google Made the Pixel 10 a $799 Value-Packed Feature Monster

The Pixel 10 has arrived. It has a bigger battery, support for faster charging, new AI-powered tools and new cameras including one with a 5x telephoto lens (the first on a non-Pro Pixel phone). After years of Google raising the price on its standard Pixel phone, it's nice to see the company pack the Pixel 10 with features while keeping the starting price at $799, the same as last year's Pixel 9. The Pixel 10, announced at the Made by Google event, builds on last year's excellent Pixel 9 design

Everything Jimmy Fallon Helped Reveal at the Made by Google Event

Even though the Pixel 10 leaks and rumors felt as if they arrived in a steady firehose before today's Made by Google event -- compelling the company to release a teaser video pre-announcing the new phone's existence a month ago -- Google still delivered details it somehow managed to keep private until it was ready to share. And that delivery was refreshingly fun for a tech event. The Tonight Show host Jimmy Kimmel led the proceedings in a very late-night talk show format, bringing on several sp

Topics: 10 google new pixel pro