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Apple's iPhone 17 Is Almost Here: These Are the Biggest Rumors

Key takeaways: The iPhone 17 could feature a redesigned camera bump, though it may not be as drastic a difference as the Pro models. A higher refresh rate could be coming to the full lineup, potentially enabling the baseline iPhone to have an always-on display. Prices remain uncertain with tariffs, but they'll likely go up, given it's been years since Apple raised the price of the iPhone. The anticipated reveal of Apple's newest iPhone is just days away, with the big unveiling slated for Sept

This handy Apple Intelligence feature saves me over $200 a year

Nina Raemont/ZDNET Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways Apple Intelligence can transcribe your voice memos for free. The transcriptions are easy to access and fairly accurate. The Otter.ai alternative is $17 per month. When you hear of AI features on smartphones, you often think of the flashiest, agentic AI features that could carry out tasks for you without you having to lift a finger. However, I am a firm believer that the litmus test as to whethe

Reflecting on Apple’s attempts at a fourth flagship iPhone: Will the 17 Air do better?

At next week’s ‘Awe Dropping’ Apple Event, Apple will release the iPhone 17 lineup. One of the most noteworthy models this year will be an entirely new one: the iPhone 17 Air. It’s going to be an ultra-thin iPhone, and it’s set to replace the iPhone 16 Plus entirely. That being said, will this third attempt at making a fourth iPhone model actually pan out this time? A continually growing iPhone lineup Apple has slowly been growing the size of its iPhone lineup. It started off with one a year,

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Apple's latest AI project may be a web search tool

Apple continues to seek a foothold in the artificial intelligence race, and its next effort could bring the company into web search. Mark Gurman at Bloomberg reports that Apple is building a search platform that it may incorporate into its AI-driven overhaul of Siri. Sources said the tool, internally called World Knowledge Answers, could also be added to the Safari web browser and the Spotlight smartphone search interface. Apple's efforts in AI have been under the microscope since the lackluste

iPhone 17 Pro Max could deliver in all the ways users actually want

Apple’s iPhone 17 unveiling is only days away, and rumors for the iPhone 17 Pro Max indicate it could deliver in nearly every way that recently surveyed users say they want most. New survey reveals what matters most to users buying a phone CNET today published a new survey of smartphone owners detailing what matters most to them in making an upgrade decision. Out of over 2,000 adults surveyed in the US, the top five upgrade motivators were: Price: 62% Longer battery life: 54% More storage: 3

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Reflecting on Apple’s attempts at a fourth flagship iPhone: Will the 17 Air be different?

At next week’s ‘Awe Dropping’ Apple Event, Apple will release the iPhone 17 lineup. One of the most noteworthy models this year will be an entirely new one: the iPhone 17 Air. It’s going to be an ultra-thin iPhone, and it’s set to replace the iPhone 16 Plus entirely. That being said, will this third attempt at making a fourth iPhone model actually pan out this time? A continually growing iPhone lineup Apple has slowly been growing the size of its iPhone lineup. It started off with one a year,

Topics: 17 air apple iphone mini

WSJ explores the niche markets benefiting from the Apple Vision Pro

By now, you probably know it by heart: the steep price tag and lack of apps have irreparably doomed the first Apple Vision Pro. But that doesn’t mean it’s not doing well in niche markets and uses, per a new WSJ report. If you’ve been following the immersive market at all, you’re probably familiar with the fact that even though the Google Glass was far from a hit, it lived on for years as a hands-free industrial and healthcare assistant. In fact, the same goes for Microsoft’s HoloLens, which sa

Apple Planning AI-Powered Web Search for Siri Next Year: Report

Apple is planning to launch a new AI-powered web search tool for Siri next year, according to a new report from Bloomberg, as it seeks to compete with competitors who’ve invested heavily in AI. Details are still scarce and could change before launch, but it sounds like the whole thing could be powered by a custom version of Google’s Gemini. The new system is being called World Knowledge Answers internally, according to Bloomberg, and may even be added to Safari and Spotlight. An AI-powered vers

Bank of America boosts Apple stock target on Google antitrust win

Just a few days ago, Bank of America reiterated its cautiously optimistic outlook on Apple’s stock market performance, with a $250 price target. Following yesterday’s ruling on the Google antitrust case, it has raised its projection. $260 is the new $250 In last week’s investor note, Bank of America Research analyst Wamsi Mohani said that while he didn’t predict a stellar iPhone 17 performance out of the gate, he still backed Apple’s stock with a “Buy” rating and a price target of $250. Speci

16 of the Best Apple TV Plus Shows You're Probably Not Watching

Apple TV Plus is chock-full of must-see shows. However, it seems that not enough people know this. You're probably thinking, what about shows like Severance, Ted Lasso and Seth Rogen's new Emmy-nominated comedy The Studio? Well, yeah. Those are a few examples of the titles on the platform that have gained popularity -- and are so worth your time. Outside of those three shows, though, there is an epic content library waiting to be discovered. With the iPhone launch event a week away, now is the

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Alphabet adds $230 billion in value after avoiding breakup in antitrust case

Alphabet shares rose 9.14% on Wednesday as investors viewed the result of Google's antitrust case as broadly favorable to the tech giant. Wednesday's gain added $234 billion to the company's market cap. Apple closed 3.81% higher, adding $130 billion to its cap. The U.S. Department of Justice had proposed a sort of breakup of Google, which included divesting its Chrome browser, in an antitrust case that began in September 2023. While Google was found to hold an illegal monopoly in its core mar

Google closer to powering new Siri and Apple’s AI search tool as Perplexity fades

While they’re not exactly tying the knot yet, Siri and Gemini are making plans to spend a lot more time together. That’s according to a new report that details the current state of Apple’s delayed effort to upgrade Siri for the modern era. Apple has considered Google’s Gemini AI as a potential solution to fuel the AI-powered version of Siri that’s currently in development. No decision has been made, however, as Apple also tests its own AI models as well as OpenAI and Anthropic models. The new

These were the most watched Apple TV+ movies and series in August

Every month, JustWatch reports the most popular shows and movies among its users worldwide. Here’s a breakdown of what topped its Apple TV+ charts in August. Following its August 1 premiere, Chief of War overtook sci-fi hits Foundation and Invasion to top the global list, while The Buccaneers, Your Friends & Neighbors, and Silo dropped out. Here’s JustWatch’s top 10 global list of Apple TV+ series for August: As for Apple TV+ movies, The Gorge held its lead from last month, possibly still boos

This Apple Intelligence tool saved me from paying a hefty subscription

Nina Raemont/ZDNET Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways Apple Intelligence can transcribe your voice memos for free. The transcriptions are easy to access and fairly accurate. The Otter.ai alternative is $17 per month. When you hear of AI features on smartphones, you often think of the flashiest, agentic AI features that could carry out tasks for you without you having to lift a finger. However, I am a firm believer that the litmus test as to whethe

Apple’s rumored AI search tool for Siri could rely on Google

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Posts from this author will be added to your daily email digest and your homepage feed. Apple is working on an AI-powered search feature for Siri – but it might need Google’s help to make it happen, according to a report from Bloomberg’s Mark Gurman. As noted by Gurman, Google is currently in the lead to help Apple revamp its voice assistant, which

Apple’s Siri upgrade could reportedly be powered by Google Gemini

In Brief Apple’s Siri overhaul may include an AI-powered web search tool with technology powered by Google’s Gemini, according to a new report from Bloomberg’s Mark Gurman. The iPhone maker, which has been criticized for falling behind in the AI race, delayed its long-awaited Siri update until 2026. In the meantime, the company has been scrambling to determine whether its own AI models alone will work well enough to make its upgraded Siri competitive with the AI answer engines available today f

AirPods Pro 3 coming next week: Here’s every rumored feature

AirPods Pro 3 are almost here, with a launch at Apple’s September 9 event widely expected. Here’s every rumored new feature coming to AirPods Pro 3. Next-generation H3 chip AirPods Pro 3 will include a brand new H3 chip from Apple. The H2 chip in AirPods Pro 2 has enabled Apple to regularly ship new AirPods features via firmware updates. It’s expected that H3 will similarly bring ongoing improvements for years to come—plus some new audio capabilities at launch. H2 is the reason AirPods Max

9to5Mac Daily: September 3, 2025 – Apple’s deal with Google is safe

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Sponsored by Backblaze: Never lose a file again. Use code “9to5daily” at checkout for 10% off or try for free. New episodes of 9to5Mac Daily are recorded every weekday. Subscribe to our podcast in Apple Podcast or your favorite podcast player to guarantee new episodes

AirPods Max get an elegant solution to their biggest design flaw

My biggest complaint about AirPods Max over the years hasn’t been the steep price or which chip Apple put inside. It’s been the lack of wireless charging. Fortunately, an elegant solution to solve this problem has arrived. I use wireless charging for every other AirPods model, for my iPhone, and for my Apple Watch. AirPods Max lacking wireless charging all this time is disappointing. Fortunately, Mophie has introduced the Max Charging Stand, a $149.95 accessory designed specifically to give Ai

Apple has survived Trump's tariffs so far. It might raise iPhone prices anyway

Apple CEO Tim Cook (R) shakes hands with U.S. President Donald Trump during an event in the Oval Office of the White House on August 6, 2025 in Washington, DC. When Tim Cook gifted President Donald Trump a gold and glass plaque last month, the Apple CEO was hailed by Wall Street for his job managing the iPhone-maker's relationship with the White House. Cook, Wall Street commentators said, had largely navigated the threat of tariffs on Apple's business successfully by offering Trump an addition

How to watch Apple announce the iPhone 17

Apple is hosting its “Awe dropping” hardware event on Tuesday at 10 a.m. PT. The company is expected to announce its iPhone 17 lineup, which could include a slimmer version, as well as updates for the Apple Watch and AirPods. The keynote will take place at Apple Park in Cupertino. Viewers can tune in to the livestream here or watch it on Apple’s website. As usual, TechCrunch will be covering the event, so stay tuned for news. There have been numerous rumors surrounding the upcoming iPhone line

AirPods Pro 3 are coming, here’s every rumored new feature

AirPods Pro 3 are almost here, with a launch at Apple’s September 9 event widely expected. Here’s every rumored new feature coming to AirPods Pro 3. Next-generation H3 chip AirPods Pro 3 will include a brand new H3 chip from Apple. The H2 chip in AirPods Pro 2 has enabled Apple to regularly ship new AirPods features via firmware updates. It’s expected that H3 will similarly bring ongoing improvements for years to come—plus some new audio capabilities at launch. H2 is the reason AirPods Max

Deals: 512GB iPhone 16 Pro $340 off, M4 Max Mac Studio $300 off, Nomad sitewide sale, more

Alongside ongoing $150 price drops on the M3 iPad Air lineup as well as Apple’s 24GB M4 Mac mini with the 1TB upgrade at $200 off, today’s 9to5Toys Lunch Break deals are starting with an exclusive sitewide sale event at Nomad. We have secured readers a chance to score 20% off everything Nomad sells, from its Find My Tracking Card and new new Tempo Apple Watch bands to MagSafe stands, and everything in between. We also spotted 512GB iPhone 16 Pro units at $340 off as well as Apple’s 16-Core M4 Ma

Alphabet stock pops 9% after Google avoids breakup in antitrust case

Alphabet shares rose 9% on Wednesday as investors viewed the result of Google's antitrust case as broadly favorable to the tech giant. The U.S. Department of Justice had proposed a sort of break-up of Google, which included divesting its Chrome browser, in an antitrust case that began in September 2023. While Google was found to hold an illegal monopoly in its core market of internet search last year, U.S. District Judge Amit Mehta ruled against the most severe consequences that were proposed

Five new Apple products are the biggest September 9 launch ‘maybes’

Apple’s big September 9 launch event is just days away. We’re expecting the iPhone 17 lineup, Apple Watch Ultra 3 and Series 11, and AirPods Pro 3. But beyond these near-locks, what other new products might Apple launch? Here are the five biggest wildcards that could make an appearance based on rumors. AirTag 2 September 9 launch: Likely Out of all the wildcard products in the pipeline, AirTag 2 seems especially likely to launch next week. Apple’s original AirTag launched in 2021, and we’ve

Alphabet stock pops 8% after Google avoids breakup in antitrust case

Alphabet shares rose 8% on Wednesday as investors viewed the result of Google's antitrust case as broadly favorable to the tech giant. The U.S. Department of Justice had proposed a sort of break-up of Google, which included divesting its Chrome browser, in an antitrust case that began in September 2023. While Google was found to hold an illegal monopoly in its core market of internet search last year, U.S. District Judge Amit Mehta ruled against the most severe consequences that were proposed

Addigy teams up with SentinelOne for new Apple security suite with real time compliance and zero trust

Addigy has long been known for its Apple device management service, but its new Security Suite aims to offer additional solutions for IT teams and managed service providers. By combining Addigy’s device management service platform with SentinelOne EDR and MDR, IT teams can have a single console for compliance, endpoint protection, and 24/7 threat defense for their macOS fleets. Some of my favorite gear eufyCam 2C Upgrade your home security with wireless cameras that includes HomeKit compatibili

Just one word in the Google antitrust ruling was worth $20B a year to Apple

For more than a year now, there have been debates about whether Google’s payment to Apple to be the default search engine in Safari would be outlawed. While it had seemed likely this would be the case, what we got was a compromise ruling. It turned out that the difference between Apple earning $20 billion a year and $0 hinged on a single word … It had seemed likely both companies would lose The ruling just over a year ago was very clear: Google’s deal with Apple to be the default search engin

How to watch Apple's 'Awe dropping' event on September 9

Autumn is Apple season, and the tech company will once again host its annual unveiling of the season's new smartphone generation. The fall event has been dubbed "Awe dropping," and so we're hoping for some surprising announcements that will earn the name. "Awe dropping" all begins on September 9 at 1PM ET/ 10 AM PT. If you want to tune in to hear what Tim Cook and crew have to say about the iPhone 17, you can stream the whole show on Apple's website or on its YouTube channel . We've also got th

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Apple's Assault on Standards

Apple's Assault on Standards Will we notice? And what can be done? TL;DR: Market competition underlies the enterprise of standards. It creates the only functional test of designs and functions as a pressure release valve that enables standards-based ecosystems route around single-vendor damage. Without competition, standards bodies have no purpose, and neither they, nor the ecosystems they support, can retain relevance. Apple has poisoned the well through a monopoly on influence which it has pa