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These 8 iPhone 17 Pro Max Feature Rumors Have Me Questioning My Earlier Phone Choices

Apple's phone lineup is usually split between the more-affordable iPhone and the extras-added iPhone Pro models, but this year we could see another split, and I'm not talking about a possible iPhone 17 Air. Whereas the iPhone 16 Pro and iPhone 16 Pro Max are basically the same phones but with different size screens and bodies, the iPhone 17 Pro Max expected to be announced at Apple's "Awe dropping" event next week on Sept. 9 could set itself apart from the regular-size iPhone 17 Pro. I've alway

What Does 'Awe Dropping' Even Mean? Decoding Apple's iPhone 17 Event Announcement

Apple's big fall event is less than a week away, and we're still puzzling over the tagline and animated logo that accompanied invitations to the Sept. 9 "Awe dropping" gathering. Is the iconic Apple logo on fire? Does it portend a new heat-sensing feature of the Vision Pro that will make you feel like a Predator hunting prey through the jungle? Or maybe a designer at Apple just came up with a cool-looking effect and thought it would be fun to use it? Nah, the company has a history of enigmatic

Alphabet stock pops 6% in premarket trading after Google avoids break-up in antitrust case

The Google logo is seen outside a building housing Google offices in Beijing on February 4, 2025. China on February 4 said it would probe US tech giant Google over violations of anti-monopoly laws after Washington slapped 10 percent levies on Chinese goods. Alphabet shares rose 6% in premarket trading on Wednesday as investors viewed the result of Google's antitrust case as broadly favorable to the tech giant. The U.S. Department of Justice (DOJ) had proposed a sort of break-up of Google, whic

Latest Apple store has a new way to blur the boundary between interior and exterior

The latest Apple Store opens tomorrow, just a couple of days after the previous one, which saw the Genius Bar and Pickup counter integrated into a single area. Apple Koregaon Park Also adopts this approach, and both stores also take a new approach to blurring the line between the interior and exterior … Apple is doubling the number of its retail stores in India in the course of just two days. The third store opened yesterday and the fourth one opens tomorrow. Both are mall stores, so it’s not

Want a folding iPhone? Apple is making a bigger bet than ever that you will next year

Apple's iPhone 16 Pro Max next to Samsung's Galaxy Z Fold 7. Jason Hiner/ZDNET Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways The reliable supply chain reporter Ming-Chi Kuo says Apple just boosted its folding iPhone plans. Apple will reportedly boost 2026 manufacturing to 8-10 million and 2027 to 20-25 million. That is far beyond the 2.4 million units Samsung plans to sell for its recent Fold 7 device. Supply chain analyst Ming-Chi Kuo issued a new report on T

What Happens During Startup?

With careful observation and a little knowledge of the startup sequence of an Apple silicon Mac, you can learn a lot about what can and can’t happen during that sequence. This article explains how, with examples from the log of a Mac mini M4 Pro. In broad terms, startup of an Apple silicon Mac consists of the following sequence of events: Boot ROM, which ends in DFU mode if there’s a problem, otherwise it hands on to the Low-Level Bootloader (LLB) and iBoot (Stage 2), the firmware, that shoul

9to5Mac Daily: September 2, 2025 – New AirPods Pro health features?

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Sponsored by Backblaze: Never lose a file again. Use code “9to5daily” at checkout for 10% off or try for free. New episodes of 9to5Mac Daily are recorded every weekday. Subscribe to our podcast in Apple Podcast or your favorite podcast player to guarantee new episodes

Apple is pointing toward 8M folding iPhones in 2026 - tripling Samsung's Fold 7

Apple's iPhone 16 Pro Max next to Samsung's Galaxy Z Fold 7. Jason Hiner/ZDNET Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways The reliable supply chain reporter Ming-Chi Kuo says Apple just boosted its folding iPhone plans. Apple will reportedly boost 2026 manufacturing to 8-10 million and 2027 to 20-25 million. That is far beyond the 2.4 million units Samsung plans to sell for its recent Fold 7 device. Supply chain analyst Ming-Chi Kuo issued a new report on T

Apple shares rise after judge rules Google can continue preload deals in antitrust case

Tim Cook, CEO of Apple Inc., during the Apple Worldwide Developers Conference at Apple Park campus in Cupertino, California, on June 9, 2025. Apple shares rose more than 3% in extended trading Tuesday after a federal judge ruled that Alphabet may continue making payments to preload Google Search onto the iPhone. Although Apple wasn't a party in the search monopoly trial, the judge was considering remedies that would bar Google from paying billions per year to Apple to be the default search eng

Apple’s deals with Google largely unaffected in antitrust case ruling

Following months of testimony for the remedies phase of the Google antitrust trial, Judge Amit Mehta just issued his decision, and it is largely beneficial to Apple’s deals with Alphabet. Here are the details. Almost a year ago to the date, the Department of Justice won its case against Google, in which it was able to convince Judge Mehta that Google had a monopoly over online search. The case then entered the remedies phase, which collected testimony from multiple parties involved in Google’s

Everything you need to know about iOS 26 features and the upcoming Apple iPhone update

The Apple iPhone 17 event is now just one week away. On Tuesday, September 9, we'll finally get to see the new iPhone 17 lineup, and — assuming Apple sticks to tradition — we should be able to install iOS 26 around a week or so after the event. But you don't have to wait to test out the new features because you can download and install the newly released public beta 6 (or iOS 26 developer beta 9 for developers). You can see a more complete view of the new features in our preview of the iOS 26 pu

Topics: 26 apple ios iphone new

Google gets to keep Chrome but is barred from exclusive search deals, judge rules

Google CEO Sundar Pichai during the press conference after his meeting with Polish PM Donald Tusk at Google for Startups Campus In Warsaw in Warsaw, Poland on February 13, 2025. Images) A federal judge ruled Tuesday that Google can keep its Chrome browser but will be barred from exclusive contracts and must share search data. Alphabet shares popped 6% in extended trading. U.S. District Judge Amit Mehta ruled against the most severe consequences that were proposed by the U.S. Department of Jus

Apple releases beta 9 for iPadOS 26, tvOS 26, watchOS 26, more [U]

Apple has just released another wave of beta updates for its forthcoming major software versions, including beta 9 for iPadOS 26, tvOS 26, and more. Update: Apple has now shipped public beta versions of the same builds, just a few hours after the developer releases. New beta 9 builds available for Apple’s major new OS versions Based on prior years’ patterns, last week’s beta 8 updates from Apple were widely expected to be the last releases before next week’s RC (release candidate) versions.

JENNIE Beats Solo 4 gets launch date, as new Beats Solo and Studio Pro colors leak

Today, Apple announced the launch date for the Ruby Red Special-Edition JENNIE Beats Solo 4, which features a pair of attachable red bows and more custom-made features for fans of the K-pop superstar. Here are the details. JENNIE Special Edition Beats Solo 4 goes on sale this Friday In what marks the second collaboration between JENNIE and Beats, the Special-Edition JENNIE Beats Solo 4 will hit the following Apple Stores this Friday, September 5: Apple The Grove, Los Angeles Apple Fifth Aven

Apple iPhone 17 lineup: Rumors, prices, new features and everything else you need to know

We're in the homestretch — in just one week, the 2025 iPhone event will be here to showcase the new iPhone 17 lineup. The event will take place on Tuesday, September 9 at 1PM ET. The new smartphones will come equipped with the latest iOS 26 features preinstalled, along with any new features Apple reveals that day. But since we still have to wait a couple of weeks until the iPhone event, we can only speculate what the new devices will look like. As with most unreleased iPhones, rumors and leaks h

Topics: 17 apple iphone new pro

Kuo: Apple just increased its folding iPhone plans for 2026 - will triple Samsung's Z Fold 7

Apple's iPhone 16 Pro Max next to Samsung's Galaxy Z Fold 7. Jason Hiner/ZDNET Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways The reliable supply chain reporter Ming-Chi Kuo says Apple just boosted its folding iPhone plans. Apple will reportedly boost 2026 manufacturing to 8-10 million and 2027 to 20-25 million. That is far beyond the 2.4 million units Samsung plans to sell for its recent Fold 7 device. Supply chain analyst Ming-Chi Kuo issued a new report on T

Apple's new chatbot reportedly rolls out ahead of iPhone 17 - but it's not for you

Jason Hiner/ZDNET Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways Apple has reportedly launched an AI chatbot for its retail staff. Asa is intended to be an automated digital sales assistant. The chatbot arrives just weeks before the launch of iPhone 17. Apple has reportedly launched a new AI chatbot -- for its employees, not for its customers. Nicknamed Asa, the chatbot is designed to serve as an automated digital assistant for the company's retail staff, maki

Google gets to keep Chrome but is barred from exclusive search deals

Google CEO Sundar Pichai during the press conference after his meeting with Polish PM Donald Tusk at Google for Startups Campus In Warsaw in Warsaw, Poland on February 13, 2025. Images) A federal judge ruled Tuesday that Google can keep its Chrome browser but will be barred from exclusive contracts and must share search data. Alphabet shares popped 6% in extended trading. U.S. District Judge Amit Mehta ruled against the most severe consequences that were proposed by the U.S. Department of Jus

New ‘Vision Air’: Here’s how much lighter and less expensive it might be

Apple has a new Vision Pro 2 launching soon, but two of the main complaints about Vision hardware—weight and cost—likely won’t be addressed until 2027’s rumored ‘Vision Air’ ships. Today, a new report outlines how much cheaper and more affordable that Vision Air product might be. Vision Air expected to be nearly half the weight and less than half the price of Vision Pro Ming-Chi Kuo writes on his blog: Apple is expected to launch Vision Air in 2027, which will address the high weight and pric

With AirPods Pro 3, Apple sounds like it’s following a winning playbook

AirPods Pro 3 are almost here, and rumors indicate Apple plans to follow the highly successful proven playbook of AirPods Pro 2. Here’s what that means. AirPods Pro 3’s rumored upgrades follow the path set by AirPods Pro 2 Apple launched AirPods Pro 2 three years ago, and has continually improved them ever since. AirPods Pro 2 have improved upon Apple’s original model in several key ways: H2 chip enabled more powerful audio features Active Noise Cancellation (ANC) got a big upgrade Health-

Apple’s AI exodus continues with four new deflections to Meta, OpenAI, and Anthropic

It looks like Meta’s hiring freeze definitely does not apply to Apple engineers. As reported by Bloomberg, Jian Zhang, Apple’s Lead AI Researcher for Robotics, will be joining the Meta Robotics Studio. And he’s not the only one leaving. Here are the details. Apple’s AI alternatives (and teams) keep getting slimmer Last month, following a report that said that, despite Meta’s hiring freeze, there could be exceptions, Bloomberg reported that the company had poached Frank Chu, “who has led Apple

Kuo: Apple just increased its folding iPhone plans for 2026 - will triple Samsung's Fold 7

Apple's iPhone 16 Pro Max next to Samsung's Galaxy Z Fold 7. Jason Hiner/ZDNET Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways The reliable supply chain reporter Ming-Chi Kuo says Apple just boosted its folding iPhone plans. Apple will reportedly boost 2026 manufacturing to 8-10 million and 2027 to 20-25 million. That is far beyond the 2.4 million units Samsung plans to sell for its recent Fold 7 device. Supply chain analyst Ming-Chi Kuo issued a new report on T

Apple is already raising iPhone Fold expectations in a big way, per report

Apple’s first ‘iPhone Fold’ is still about a year away from launching, but according to a new analyst note, the company recently raised shipment expectations significantly for the new model. Kuo: Apple recently raised iPhone Fold shipment projections substantially We’re just days away from the iPhone 17 lineup’s full unveiling. But as happens often, rumors for next year’s iPhones are already heating up. The iPhone Fold will undoubtedly be the most exciting model in 2026’s iPhone 18 lineup. A

The iPhone’s ‘boring’ era officially ends next week

Apple launches new flagship iPhones every year with a variety of upgrades. But after years of relatively stagnant innovation on the design front, the iPhone 17 launch will kick off several years of exciting new innovations that put an end to the recent ‘boring’ iPhone era. iPhone design innovation has long been stagnant, but that era is over If you’ve followed Apple long enough, you likely remember the days when new iPhone announcements came with a lot more optimism and excitement. But more r

Apple releases iOS 26 beta 9 for iPhone

Turns out iOS 26 development isn’t quite over yet. After only shipping eight beta versions of major iOS releases over the last several years, Apple has released the ninth developer beta version of iOS 26. We expect the redesigned version of the iPhone software to officially launch in about two weeks. iOS 26 developer beta 9 has arrived Apple describes the upcoming iPhone software update by saying that iOS 26 “delivers a stunning new design, powerful Apple Intelligence capabilities, new ways to

Topics: 26 apple beta ios iphone

Apple releases beta 9 for iPadOS 26, tvOS 26, watchOS 26, more

Apple has just released another wave of beta updates for its forthcoming major software versions, including beta 9 for iPadOS 26, tvOS 26, and more. New beta 9 builds available for Apple’s major new OS versions Based on prior years’ patterns, last week’s beta 8 updates from Apple were widely expected to be the last releases before next week’s RC (release candidate) versions. Today, however, the company shipped a wave of beta 9 updates. New beta 9 releases include: iOS 26 iPadOS 26 macOS T

Here’s why Apple’s cheapest iPad is actually the most practical model

As a techie, it’s easy to get caught up in the trap of buying the most expensive devices with the most features. And, for the most part, it’s still a problem. That said, I recently made the decision to switch to Apple’s cheapest iPad, the budget model with an A16 chip. I’m pleasantly surprised with how incredibly useful it truly is – while costing less than a third of an iPad Pro. iPadOS 26 I’ve mentioned it in passing before, but iPadOS 26 sort of ruined how I use my iPad. I liked how using m

Looks Like the Apple Watch Series 11 Won't Be Flying Solo Next Week

Apple's next "Awe dropping" event is less that a week away, and CNET's experts are expecting a new batch of Apple Watches to take center stage. The headliner will likely be the Apple Watch Series 11, but Apple may have unintentionally revealed a hint about the next Ultra model. Imagery uncovered by MacRumors in the iOS 26 public beta points to new display specs that don't match any current model - a likely sign of what's coming for the rugged Apple Watch Ultra 3. With the clues stacking up, her

Last-Minute Labor Day Deal: The M4 Mac Mini Offers the Best Value I've Seen From an Apple Product, and It's $54 Off

Labor Day deal: With concerns over tariffs and price increases, Labor Day offers greater discounts on a ton of items, including top tech like the Apple M4 Mac Mini. You can still pick one up -- even though Labor Day is technically over -- for$545 at Amazon . This powerful computer already offers great value, so saving $54 is a bonus. If you were planning on picking one up, we suggest you make the most of this last-minute Labor Day deal and buy sooner rather than later. I bought the M4 Mac Mini

5 Apple products you should avoid buying this week (and 7 safe picks to get instead)

Elyse Betters Picaro / ZDNET Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways New iPhones and Apple Watches are inbound, with the company hosting an event on September 9. New AirPods Pro and HomeHub hardware are also rumored. Expect pricing tweaks to offset tariff costs, as well as changes to existing product lines. It's early September, and that means we're now in the final home stretch to Apple's biggest yearly update. New iPhones are days away, and it's likely