iPhone 17 Pro could be even more ‘Pro’ than usual this year
Recent years have brought a notable shift in Apple’s ‘Pro’-branded products, and rumors indicate the iPhone 17 Pro and Pro Max will continue that trend in a big way by leaning more ‘Pro’ than ever. Apple’s ‘Pro’ branding used to mostly mean ‘better,’ but that’s changing Not long ago, Apple’s Pro-branded products didn’t exactly mean “for professionals.” Rather, ‘Pro’ has generally been another way for Apple to indicate “premium,” “more expensive,” or just overall “better than non-Pro.” But th