Apple One just got harder to resist, with more coming soon
Bundling is fast becoming one of the big success stories for streaming services, and Apple seems to know that, making Apple One even harder to resist with its new Apple TV+ price increase and the forthcoming iOS 26 update to Apple Music. The growing power of bundles in streaming era Apple One launched in 2019, and since that time bundling has become even more of a success story than ever. Amazon Prime is the classic example, but several streaming services have recently proven the strategy a w