Trendy New Startup Makes You Pay to Tour Apartments When You're Looking for Housing
Back in the stone age, landlords would have to go through the ridiculous process of meeting prospective tenants, showing them their potential homes, and sharing information on the rental. No longer. Thanks to a property tech company with the amazingly mawkish name Rently, landlords can now kick their feet up and relax — even more than they used to, that is. Rently's big idea? What it calls "self-guided touring," a system where would-be renters receive a one-time door code to tour apartments on