Published on: 2025-07-18 08:00:30
When Adam Mosseri took over Meta-owned Instagram as CEO in 2018, the app was experiencing what he’d later call “concerning” drops and plateaus in user engagement, thanks partly to fierce competition from a new app: TikTok. Instagram estimated in 2019 that 23 percent of the decline in time spent on Instagram in the US was due to TikTok. Bytedance’s video app kept expanding through the onset of the covid-19 pandemic. “We can’t explain it all, but what’s clear at this point is that we need to adapt
Keywords: friends instagram mosseri testified tiktok
Find related items on AmazonPublished on: 2025-07-19 12:59:19
is a news writer fond of the electric vehicle lifestyle and things that plug in via USB-C. He spent over 15 years in IT support before joining The Verge. Instagram boss Adam Mosseri is on the stand today in Meta’s antitrust trial. In trying to prove the social network is not a monopoly, he shared that the Threads app could have been just a feature inside of Instagram. Meta was working on built-in Threads features for Instagram first to compete with Twitter, which pioneered text-first social me
Keywords: instagram meta mosseri posts threads
Find related items on AmazonPublished on: 2025-09-06 04:00:27
is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Meta is developing a version of Instagram for iPad, according to The Information. Currently, running Instagram on an iPad is just a blown-up version of the iPhone app, so an official Instagram app from Meta would be a very welcome change. Why would Meta do this now, after ignoring Apple’s tablet for over a decade? According to The Information, the uncertain legal status of Ti
Keywords: app instagram ipad meta mosseri
Find related items on AmazonPublished on: 2025-11-07 21:28:36
Two days in, Mark Zuckerberg said Threads has registered over 70 million accounts, and it’s still growing. In an interview about Threads with The Verge, Instagram CEO Adam Mosseri explains why the platform wants to take on Twitter. “Obviously, Twitter pioneered the space,” Mosseri says. “And there are a lot of good offerings out there for public conversations. But just given everything that was going on, we thought there was an opportunity to build something that was open and something that was
Keywords: good instagram mosseri platform threads
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