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Trump’s FTC announces merger condition that prohibits advertising boycotts

arstechnica.com Unknown 2025-08-27 10:41:39

The Federal Trade Commission is approving a merger of big advertising agencies after extracting an agreement that the combined firm won't lead or participate in any advertising boycotts based on political or ideological viewpoints. The merger condition is a new strategy in the Republican-controlled FTC's fight against alleged advertising boycotts, which could help Elon Musk's X social network and President Trump's own Truth Social platform. The FTC proposal surfaced in a news report earlier thi

Topics: advertising ftc omnicom political said
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Trump’s FTC will approve an ad merger — with a gift to Elon Musk’s X

theverge.com Lauren Feiner 2025-08-31 09:48:09

is a senior policy reporter at The Verge, covering the intersection of Silicon Valley and Capitol Hill. She spent 5 years covering tech policy at CNBC, writing about antitrust, privacy, and content moderation reform. The all-Republican Federal Trade Commission agreed to approve a $13.5 billion ad merger if it includes a ban on steering ad dollars away from platforms or publishers based on “political or ideological viewpoints.” The order, which was reported by The New York Times earlier this mon

Topics: advertisers content media omnicom political
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