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Vodafone is testing an AI 'actor' to sell its products instead of paying a human to do it

Vodafone made a commercial starring an AI avatar posing as a real lady. This is interesting because Vodafone is a major global brand and not a fly-by-night TikTok company using a ridiculous deepfake of Jackson Galaxy to sell cat toys. The tells in the commercial are obvious and what one would expect. The AI avatar's hair is a bit off, which ruins the charade that this is a real person. The physical mannerisms and speaking tone are also wonky. A facial mole moves around at one point. It's AI. Yo

The influencer in this Vodafone ad isn’t real

Posts from this author will be added to your daily email digest and your homepage feed. I opened TikTok while visiting Germany last week and stumbled across a Vodafone ad being presented by a woman who probably doesn’t exist. The ad includes several “tells” that suggest the presenter was artificially created using generative AI — the unnatural style and movement of her hair, the way her moles disappear, and the uncanny valley vibe of her facial expressions — and Vodafone confirmed my suspicions