A forgettable, generic voice won’t cut it; brands need one that’s authentic and distinct. AI is bringing voice to the forefront of brand interactions. Smarter AI means we can talk to our technology—LLMs, software, phones, cars, fridges, and even banking apps. The novel part is this: Our technology is now talking back, and convincingly so. Brands are catching on, and the smart ones know that voice isn’t just functional, it will form a core part of the brand identity itself.