Apple TV is known for its popular shows like Severance, Ted Lasso and The Morning Show. If those are the only titles you're familiar with, I have news for you: Apple's streamer is jam-packed with excellent TV shows. And no, I'm not exaggerating.
Apple TV has been around for more than five years now and it has steadily churned out quality titles. The issue is, you've probably never about of any of them.
This is because of Apple's marketing strategy. The streamer rarely promotes its movies and shows and prefers to operate on an organic discovery model. It's all about word of mouth, here. I suppose this way of doing business makes the service feel like a best-kept secret in the streaming TV game. However, if you're looking for something to binge, you may feel a bit lost. I'm here to help with that.
Aside from the shows I mentioned above -- and Seth Rogen's Emmy-winning comedy The Studio, which is absolutely a must-watch -- did you know Schitt's Creek star Eugene Levy hosts his own Emmy-nominated travel show? That's here. As is Jason Momoa's groundbreaking Polynesian-led drama about the unification of the Hawaiian Islands. And you best believe I included Apple's most-watched series of all time, Pluribus, to the roundup.
I'll be updating this list regularly, so please check back for additions. I've compiled a separate guide of Apple TV's best sci-fi TV shows. So check that out when you're done here.
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Apple TV Pluribus What happens when a pandemic grips the globe, making everyone extremely happy? That's the question at the center of Pluribus, Vince Gilligan's latest TV project. The series, now the most-watched Apple TV show ever, follows a relatively unhappy woman named Carol (Rhea Seehorn) as she navigates this unsettling new reality. Can she find a way to save the world? Or will she eventually become a part of this odd hive mind?
Apple TV Masters of the Air Apple's military drama is based on real events and takes inspiration from Donald L. Miller's book of the same name. The series follows the members of the 100th Bomb Group (aka the Bloody Hundredth) as they battle the Nazis during World War II. It has a stacked cast, including the likes of Austin Butler, Callum Turner, Anthony Boyle and Barry Keoghan. Masters of the Air was produced by Steven Spielberg and Tom Hanks.
Apple TV Down Cemetery Road This conspiracy thriller, inspired by Mick Herron's first novel in his Zoë Boehm series, begins when a child goes missing after a house fire. A concerned neighbor (played by Ruth Wilson) forms an unlikely partnership with Zoë (the books' titular private investigator, played by Emma Thompson) to look for the kid. In the process, a conspiracy is uncovered, leading the duo down an unexpectedly dark path.
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