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Adobe’s new Firefly AI assistant can use Creative Cloud apps to complete tasks

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Why This Matters

Adobe’s Firefly AI Assistant marks a significant advancement in creative workflows by integrating AI-powered task automation across its suite of apps. This development enhances productivity for both professionals and consumers, enabling more intuitive and efficient content creation and editing. As AI becomes more embedded in creative tools, it signals a shift toward smarter, more personalized design experiences in the tech industry.

Key Takeaways

Last October, Adobe previewed a new assistant under the “Project Moonlight” moniker that could do tasks for you by tapping different Adobe apps like Acrobat, Photoshop and Express. That product is now being launched as Firefly AI Assistant.

The Firefly AI Assistant will be available in public beta in the coming weeks. The company didn’t specify if the AI assistant will be priced differently from Firefly’s credit-based subscription tiers.

Like other creative tools, the Firefly AI Assistant lets you describe what you want it to create, and it will handle the rest. Adobe says the assistant can work across apps like Firefly, Photoshop, Premiere, Lightroom, Express, Illustrator and its other apps to do tasks for you.

Image Credits: Adobe Image Credits:Adobe

Users can control the outputs from the AI assistant using text prompts as well as buttons and sliders. The assistant can suggest actions, orchestrate between actions and apps, and execute workflows, but leaves room for users to interject at any time.

The agent will also show controls based on the project you are working on. For instance, if you’re editing a product photo set in a forest, the assistant might give you a simple slider to increase or reduce the amount of trees and foliage. Adobe says the assistant will learn more about your creative preferences over time and suggest actions accordingly.

Adobe is also releasing skills, which consist of multiple steps, for the assistant. The “social media assets” skill, for instance, can help you adapt images to different platforms by cropping or expanding, optimizing file sizes, and storing the outputs.

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