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After the Whistle podcast returns for World Cup with Ted Lasso star

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Why This Matters

Apple's return of the 'After the Whistle' podcast for the World Cup highlights its strategic push into multimedia content, blending audio and video to engage global audiences. This initiative underscores Apple's efforts to strengthen its position in the podcast and news ecosystems, offering exclusive sports coverage that appeals to both fans and casual listeners. The move also signals a broader focus on integrating content across its platforms to enhance user engagement and brand presence.

Key Takeaways

Apple announced today that its After the Whistle podcast will return for a new season soon to cover the World Cup, with Ted Lasso’s Brendan Hunt co-hosting with Rebecca Lowe. Here are the details.

After the Whistle is back starting June 7 for World Cup coverage

Aside from running one of the largest podcast platforms, Apple Podcasts, Apple has also served as creators of a variety of its own podcasts.

One such show, After the Whistle with Brendan Hunt and Rebecca Lowe, is returning on June 7 for six weeks of World Cup coverage.

The podcast will offer video and audio and be available in Apple Podcasts, Apple News, and across other podcast platforms too. New episodes will arrive often during the World Cup.

Per Apple’s press release:

The first episode will kick off on June 7 for tournament previews and run throughout the World Cup. New episodes will be available multiple times a week in the hours following momentous games.

9to5Mac’s Take

It’s interesting that Apple brands this podcast as an ‘Apple News’ show that’s also available on Apple Podcasts. That seems related to a desire to push Apple News as a destination for World Cup-related coverage, but it still seems odd.

On a related note, many of the company’s previous original shows were branded ‘Apple TV’ podcasts, despite having nothing to do with Apple TV series. Those shows didn’t even have video components like this one does.

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