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Next year to be Apple’s ‘biggest product year’ ever, here’s what’s coming

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Why This Matters

Apple's 2027 lineup is poised to be its most ambitious ever, with a record number of new iPhone models, innovative AI wearables, and expanded smart home and computing devices. This influx of products signals Apple's focus on advanced technology integration and user experience, potentially reshaping consumer expectations and industry standards. For both consumers and the tech industry, this signifies a year of significant innovation and new opportunities for hardware development and ecosystem expansion.

Key Takeaways

Apple reportedly has 15+ new products launching this fall, but according to Bloomberg’s Mark Gurman, 2027 will be even bigger for the company. Here’s what’s coming.

Apple products rumored for 2027 include six new iPhones, several AI wearables, and more

In his latest appearance on TBPN, Mark Gurman has made a big claim about Apple’s 2027 lineup. He said, “2027 is going to be Apple’s biggest product year in its history.”

Though that claim is very subjective, here’s what rumors indicate is on Apple’s roadmap.

For starters, 2027 could be the first year that Apple ships six new iPhone models:

Early 2027 : iPhone Air 2, iPhone 18, iPhone 18e

: iPhone Air 2, iPhone 18, iPhone 18e Fall 2027: iPhone 20 Pro, iPhone 20 Pro Max, iPhone Ultra 2

The 20th anniversary Pro models are expected to be a big highlight, with a quad-curved new display that looks virtually bezel-free.

Additionally, Gurman’s other reporting highlights two new AI wearables coming next year:

Gurman doesn’t explicitly mention any additional products in the interview. But based on past rumors, we’re also expecting plenty of other new Apple hardware next year.

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