GoKawiilJust Eat apologises after AI-generated food images go viral for errors
Just Eat has apologised following online mockery of AI-generated pictures used to represent menu items that lacked real photos. The images misfired in several cases, including one showing bacon and eggs floating in a glass of cola after the AI apparently confused 'soda' with 'soda bread', and another depicting chips protruding from muffins. A company spokesperson said Just Eat is removing the incorrect images and will pause further AI-generated pictures until the technology improves.
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The episode highlights the risks companies face when deploying generative AI for customer-facing content without sufficient human review, especially when results can be screenshotted and shared widely for ridicule. It may prompt Just Eat and similar platforms to slow rollout of AI tools or add stricter verification steps before publishing AI-generated visuals, though the company has not detailed what safeguards will follow.
- Just Eat used AI to generate food images for items lacking real photos.
- The AI produced inaccurate and absurd images, such as food floating in cola.
- Just Eat is removing the faulty images and pausing further AI image generation.
Source: bbc.co.uk — Watch Our Pick Of Standout Clips Across The Bbc, 2026-10-21
Published there as: “Just Eat apologises for AI food mistakes after social media ridicule”
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