GoKawiilReddit splits main feed into 'For You' and 'Following' tabs
Reddit is dividing its main feed into two sections: a 'For You' feed powered by algorithmic recommendations, and a 'Following' feed showing posts only from subreddits users have joined. The app will open to 'For You' initially, then default to whichever feed was last used.
GoKawiil's interpretation of the reporting above, not reported fact.
The redesign brings Reddit's layout closer to mainstream platforms like TikTok and Instagram, which separate algorithmic discovery from curated follows. CEO Steve Huffman has indicated he wants to boost engagement from casual users by surfacing relevant content, including older posts, suggesting the company sees recommendation-driven feeds as key to retention and growth.
- Reddit's main feed now splits into 'For You' (algorithmic) and 'Following' (subscribed subreddits)
- The app defaults to the last feed used, but opens to 'For You' on first launch
- Reddit is also testing video/audio versions of posts and feedback tools to refine recommendations
Source: engadget.com — Karissa Bell, 2026-10-28
Published there as: “Reddit is adding a 'for you' feed for recommendations”
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