GoKawiilMeta opens Muse's business-calling feature to all paid subscribers
Meta has rolled out general access to a feature letting its Muse AI assistant place phone calls to U.S. businesses, after testing it with select early adopters since September. The capability is now available only to paid subscribers, whose plans start at $20 per month, and Meta AI chief Alexandr Wang said it could handle calls to places like cable companies, the DMV, or restaurants without online booking.
GoKawiil's interpretation of the reporting above, not reported fact.
Restricting the feature to paying users suggests Meta sees call-placing as a way to justify subscription revenue for Muse, which already has over 10 million users. The move also puts Meta in direct competition with Google's Gemini and the startup Instinct, both of which offer similar AI calling tools, though businesses frequently hang up once they detect an automated caller, which could limit real-world usefulness.
- Muse can now call U.S. businesses on behalf of paid subscribers only
- Subscriptions start at $20/month for 500 million tokens weekly, up to $100/month for 3 billion tokens
- Competitors like Google's Gemini and startup Instinct already offer similar AI calling features
Source: techcrunch.com — Sarah Perez, 2026-11-12
Published there as: “Muse can now place calls to U.S. businesses — if you pay”
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