GoKawiilNectar debuts AI 'Creator Agent' to find and contact influencers for brands
Nectar, the marketing AI platform founded by former Meta employees Misbah and Farah Uraizee, announced a new tool called Creator Agent on Thursday. The agent searches over 300 million creator profiles, evaluates their content and brand fit, screens for brand safety, and can send personalized outreach messages while tracking campaign performance.
GoKawiil's interpretation of the reporting above, not reported fact.
The launch reflects growing brand spending on creator marketing, projected by the Interactive Advertising Bureau to hit $44 billion in the U.S. by 2026, which makes manual creator discovery and relationship tracking increasingly unwieldy for marketing teams. Nectar's entry alongside competitors like Aspire and GRIN suggests agentic AI tools for influencer outreach are becoming a competitive category, potentially reshaping how brands scale partnerships with large numbers of creators.
- Nectar's Creator Agent automates creator discovery, outreach, and campaign tracking for brands.
- The tool searches 300 million+ profiles and screens content for brand safety and fit.
- It enters a growing market alongside Aspire and GRIN as creator ad spend is set to reach $44 billion in 2026.
Source: techcrunch.com — Lauren Forristal, 2026-11-12
Published there as: “Nectar launches an AI agent to automate creator discovery and outreach for brands”
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