Tech News
← Back to articles

Verizon wants to win back your loyalty with damage control discounts

read original related products more articles

Edgar Cervantes / Android Authority

TL;DR Verizon is reinstating discounts for some customers who threaten to leave the carrier. The retention discounts are triggered by initiating a transfer PIN from within the My Verizon app.

After emailing the Verizon CEO, some users are getting a higher Valued Customer discount to replace their outgoing Loyalty Discount.

Some of these discounts are even higher than before, though not all customers can get them.

Verizon kicked up a storm early this week when it removed loyalty discounts, increased several service charges, and removed some freebie perks, effectively driving up the bills for many customers. In our survey, almost 900 users were moving out of Verizon because of the bill increase, which points to a significant churn for the carrier, which already lost 51,000 postpaid subscribers between April and June. As it turns out, the discounts are back on the table, but only if the customer threatens to move out.

You can trigger a retention discount if you generate a transfer PIN We’ve spotted a couple of Reddit reports from users who have gotten some more loyalty discounts on their accounts. For instance, Reddit user Inner_Difficulty_381 initiated the process of porting out of Verizon, after which the carrier offered them a $10 per month per line discount as an appeasement/retention discount. The carrier’s customer service representative even seemingly mentioned that the $25 monthly loyalty discount on the customer’s account is for life and not going away.

After this, they received a notification from the My Verizon app informing them that their account is eligible for a $20 per month per line discount for 12 months, though selecting this offer replaced the appeasement discount as they did not stack.

The net effect is that the customer now has a $25 per month lifetime loyalty discount, plus an additional $40 per month discount (total for two lines) for twelve months, effectively bringing their bill down by a good margin once they started the port-out procedure.

Reddit users zetagrl19, NukePretendgineer, rileymilan, and Organic_Fig2303 also got the offer from the notification above. They mentioned that it triggered a few hours after they started the port procedure and generated a transfer pin from within the My Verizon app.

On the other hand, Reddit user KitchenLandscape emailed Verizon’s CEO directly to file a complaint (Verizon has officially shared his email address here to invite customer feedback). They got a call back from the Executive Relations department, where the representative offered them the same $20 monthly discount.

... continue reading