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About You

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Amazon's 'About You' profile page resurfaces attention months after May launch

Amazon's About You page, a personalization feature introduced in May, is drawing renewed attention online as users share screenshots of oddly specific inferences the system has made about them. Examples shared on Threads and Reddit include descriptions like having 'flat buttocks,' 'mismatched trash bins,' and 'owns a tiny funnel.' The page lets users view and edit the attributes Amazon has inferred to tailor shopping recommendations.

Amazon Reveals Detailed Personal Data on Its Customers

Amazon's 'About You' page displays a compilation of user-specific information derived from purchase history, including preferences and even inaccurate details like physical attributes. The feature gained attention after users discovered surprising and sometimes incorrect facts about themselves, such as a user's supposed flat buttocks. Accessing this data is straightforward through the account settings on both mobile and desktop devices.

Amazon's 'About You' page reveals detailed shopper profiles including body and behavior traits

Amazon maintains a customer-facing page called 'About You' that compiles inferred personal details about shoppers, including physical characteristics, hobbies, favorite brands, and even behavioral quirks drawn from shopping and browsing activity. Users can access this page to see what assumptions Amazon has built about them based on their purchase and interaction history.

Google's Results About You tool flags and removes personal info from search results

Android Authority writer Megan Ellis describes using Google's Results About You feature, which scans search results for a user's phone number, email, home address, and in some regions ID or Social Security numbers. When it finds a match, Google sends a notification and lets the user request removal of the listing, which Google says it will delete for all users if the request meets its criteria. The tool is accessed through the Google app's profile menu or a dedicated website.