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Ad Campaign

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Discord launches self-service Ads Manager and expands Video Quests ad format

Discord unveiled Ads Manager, a self-service platform letting advertisers forecast, bid on and monitor campaigns from one dashboard, though open access won't arrive until early 2027. The company also rebranded its in-game reward video ads as Video Quests Reserve, a reservation-based format aimed at delivering premium, high-impact brand placements with trackable impressions and clicks.

Norwegian Consumer Council releases second 'Enshittificator' ad mocking product decay

The Norwegian Consumer Council has published a second YouTube video in its 'anti-enshittification' campaign, featuring a bearded mascot called the Enshittificator who partners with a personified Death character. The pair are shown deliberately degrading products such as TVs, toothbrushes and smartphone storage, continuing a series that began in February with a video showing the mascot's car brakes failing due to an unpaid subscription.

Nine-year-old racks up $118,000 in YouTube ad spend on father's corporate card

A nine-year-old running the Mighty Mike Plays YouTube channel used his father's saved corporate credit card details to fund a series of self-directed ad campaigns promoting his Roblox and Minecraft content, ultimately charging $118,000 without his father's knowledge. His father, Dave, only discovered the spending after being summoned to a meeting with his company's finance team to explain the missing funds.