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Ai Adoption

17 GoKawiil briefs on this topic

Gallup/Microsoft survey: 68% of daily AI users in U.S. still worried about the technology

A Gallup survey commissioned by Microsoft, covering roughly 1,000 respondents each in 37 of a planned 140 countries between April and July, found that 68% of Americans who use AI daily still report concern about it, with worry rising further among less-frequent users. Overall, 74% of Americans said they feel worried about AI, and only 36% expect it to mostly benefit the country, placing the U.S. among the most anxious nations surveyed. Canada showed a similar pattern, with 29% using AI daily and 64% of those aware of the technology expressing concern.

Workera survey: 68% of employees use AI weekly, but most lack time to upskill

A Workera report released Sept. 23 found 67.8% of surveyed employees now use AI tools beyond ChatGPT several days a week, up from about 40% a year earlier. Yet the same survey found 56.4% of employees say they have no time set aside for upskilling, and many lack materials or ways to measure their skills. The survey polled 1,000 salaried US employees at companies with 5,000+ staff in July 2026, compared against a March 2025 baseline.

Ad agency Catalyst uses AI to let one junior handle five accounts

London ad agency Catalyst says AI now performs research, drafting and data-gathering that junior staff once did, allowing a single entry-level employee to manage five client accounts instead of several. Founder Tobias Green likened the setup to a 'reverse Mechanical Turk,' with AI working behind the scenes while a human presents to clients. A separate Open University survey of 1,500 UK business leaders found 51% say AI is changing their hiring, and 19% have cut entry-level recruitment, with 42% of those citing AI as a reason.

Guide outlines 20 metrics companies use to measure AI initiative ROI

A new report compiles 20 different ways business leaders are measuring returns on AI investments, moving past simple adoption and experimentation metrics. It emphasizes that organizations need clearly defined outcomes and measurement plans before deploying AI to avoid wasted effort without real results.

Marketing AI Adoption Hits 91%, But Most See Little Payoff

A survey cited in the report shows daily AI usage among marketers climbed from 88% to 91%, yet less than half say it has meaningfully improved their results. The gap is compared to the early days of factory electrification, when productivity gains only came after work processes were redesigned around the new technology, not just when it was installed.

Beyond Wellness Perks: Entrepreneur Op-Ed Urges 'Human Capacity' Framework as AI Reshapes Work

An Entrepreneur contributor argues that traditional workplace mental health tools—EAPs, wellness days, counseling—are necessary but not enough as AI, heavier workloads and constant change strain employees. The writer proposes 'Human Capacity Development,' a broader approach focused on building employees' resilience, adaptability and skills rather than just addressing distress after it appears.

Only 7% of companies see measurable ROI from AI adoption, report finds

A new report finds that just 7% of companies are extracting measurable business value from their AI investments, despite widespread adoption efforts across industries. The research identifies specific practices that separate these high-performing organizations from the majority still struggling to translate AI spending into results.

CESA survey: 85.8% of Japanese game developers now use generative AI

A CESA survey unveiled at Tokyo Game Show 2026 found that 85.8% of Japanese game developers now use generative AI tools in their workflows, up from 51% the previous year. Of those, 63% use AI daily while 22.8% use it occasionally, mainly for debugging, error correction, and automated testing rather than direct code generation.

Entrepreneur Op-Ed: Startups Must Rewrite Old Playbook to Survive AI Era

A business commentator argues that traditional startup strategies—flashy offices, perks and slow-moving hierarchies—no longer work in a market reshaped by AI and instant gratification. The piece uses an example of a graphic designer competing with AI tools, suggesting entrepreneurs should blend automation with human skill rather than resist it.

J.Crew Executives Detail Approach to AI Adoption Without Diluting Brand

J.Crew Group's CIO Danielle Schmelkin and CEO Libby Wadle discussed how the retailer is integrating artificial intelligence into its operations while preserving its creative identity. The conversation, moderated by Fast Company's Elizabeth Segran, framed AI adoption at J.Crew as a cultural undertaking rather than a purely technical one.

Slingshot data shows AI mandates from C-suite failing to reach middle management

A Digital Work Trends Report from Slingshot finds that while 86% of C-suite executives say AI use is mandatory at their companies, only 49% of middle managers are actually reinforcing that expectation with their teams. An Infragistics executive argues the disconnect stems from leadership style, not technology, since employees need coaching and modeling rather than top-down mandates to adopt new tools.

Analysts warn AI industry's spending outpaces revenue as bubble fears grow

Reports indicate several companies adopting AI tools are underwhelmed by results, even as the UK leans on the sector for economic growth and touts gains in the NHS and broader economy. Economists say the current wave of AI firms is unlikely to all survive, predicting a shakeout that could leave a few dominant players controlling the market. OpenAI's decision to pause its path toward a stock market listing is being read either as a safety-conscious move or as a sign it fears weak investor returns.