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Analyst Ming-Chi Kuo reports Apple could reveal its long-rumored foldable iPhone at its Sept. 9 event but delay its retail launch until later, echoing the iPhone X rollout pattern from 2017. The device, expected to carry the iPhone Ultra name and a price above $2,000, would feature a 7.8-inch internal display and side-by-side multitasking rather than full iPad-style features.
John Ternus took over as Apple's chief executive on September 1, inheriting a fall lineup that includes a foldable iPhone, a new AI-enabled smart display, and an updated Siri platform. He steps into the role while Tim Cook stays on as executive chairman, and while Apple grapples with a memory chip shortage, App Store revenue pressure, staff departures, and an AI program still trailing competitors.
Foldable phones from Samsung, Google, Motorola and Chinese brands still make up only 1.6% of global smartphone shipments despite years of hinge and display improvements, with 19.6 million units shipped last year according to Counterpoint Research. A commentator argues that Apple's expected entry into the foldable market will finally push the category into the mainstream, much as it did with smartwatches and wireless earbuds.
Despite underwhelming sales, Apple's ultra-thin iPhone Air appears to have served as a testing ground for thinner designs and component choices that could enable a foldable iPhone. Analysts suggest Apple may debut a foldable device, speculatively called the iPhone Ultra, at its September event, with a second-generation Air possibly following in early 2027.
Apple has confirmed a product event for September 9 at the Steve Jobs Theater, with invitations carrying the tagline 'Surprise and shine.' The showcase is expected to include updated iPhone 18 Pro and Pro Max models, and possibly Apple's first foldable iPhone, reportedly using a book-style design similar to Samsung's Galaxy Z Fold 8.
Apple confirmed its September event with the English tagline 'Surprise and shine,' widely seen as hinting at a foldable iPhone reveal. A Twitter user noticed that Google Translate's rendering of the Chinese-language version of Apple's event teaser reads 'A new chapter unfolds, dazzling and brilliant,' which some fans see as an intentional nod to a folding device.
Leaks ahead of Apple's confirmed September 9 event point to a foldable iPhone Ultra launching seven years after Samsung's first foldable phone. Reports describe a nearly crease-free inner display, an ultra-thin body powered by the A20 Pro chip and a vapor chamber for cooling, and a liquid-metal hinge built on technology Apple licensed more than 15 years ago.
Apple has sent out invitations for a launch event on September 9 at 10am PT, widely expected to unveil its first foldable iPhone alongside new iPhone 18 Pro and Pro Max models. Reports suggest the foldable device, rumored to be called the iPhone Ultra, will use a book-style design similar to Samsung's Galaxy Z Fold 8. Updated Apple Watches and a refreshed Apple TV 4K may also be announced at the same event.
New leaks about Apple's upcoming foldable iPhone, expected to launch under the Ultra branding at over $2,000, suggest several notable omissions. The device reportedly skips a telephoto lens in favor of dual 48MP Main and Ultra Wide cameras, ditches the Action button and mute switch entirely, replaces Face ID with a Touch ID sensor built into the side button, and appears to lack MagSafe charging support based on dummy units without the familiar magnetic ring.
A Weibo leaker known as Fixed Focus Digital claims Apple is adapting the glass-assembly process used for the iPhone Air to build next year's iPhone Pro models, which are expected to feature an all-glass, quad-curved bezel-free design for the device's 20th anniversary. The leaker says Apple has made progress improving heat dissipation while trying to keep the device slim, though it's unclear how thin the final design will be.