Ahead of Apple's expected launch event, new reports detail final specifications for the rumored foldable iPhone Ultra. Bloomberg says Apple raised its target starting price from $1,999 to about $2,199 due to component costs, with top storage models potentially nearing $3,000, while leaks point to Touch ID instead of Face ID, MagSafe support, and a reduced but still visible hinge crease. The device is also expected to launch later in China than elsewhere because of its eSIM-only design.
9to5mac.com
· 2026-09-09
Apple will hold its annual iPhone launch event on September 9 at 10 AM PDT, streamed live on YouTube and Apple's events site. The event is widely anticipated to introduce Apple's first foldable phone, the iPhone Ultra, alongside new iPhone 18 Pro and Pro Max models, with the standard iPhone 18 expected next year. Apple may also reveal updated HomePods, camera-equipped AirPods, and new Apple Watches.
techcrunch.com
· 2026-09-08
Case maker Dbrand has already listed close to 50 grip cases for the rumored foldable iPhone Ultra, even though Apple hasn't officially unveiled the device. The phone is widely expected to debut at Apple's September 9 event, with a foldable design similar to the Samsung Z Fold or Google Pixel Fold and a price tag potentially exceeding $2,000.
engadget.com
· 2026-09-08
Apple is preparing an event dubbed 'Surprise and Shine,' with leaks pointing to a foldable iPhone, iPhone 18 Pro models, Apple Watch Series 12 and Ultra 4, and new AirPods 5. Details remain based on rumors and supply-chain leaks rather than official confirmation from Apple.
gizmodo.com
· 2026-09-08
Ahead of Apple's Sept. 9 'Surprise and Shine' event, a CNET reader survey found 77% expect the company to unveil its first foldable iPhone, alongside likely updates to AirPods, Apple Watch and Ultra models. Opinion is divided over whether Apple will also debut smart glasses at the event, part of CNET's ongoing 'Big Guessing Game' contest across its network of sites.
cnet.com
· 2026-09-08
Samsung executives Hee-Cheul Moon and Seungki Choi told WIRED they welcome Apple's entry into the foldable market ahead of its rumored iPhone Ultra launch. They noted that Samsung has cut 75 grams off its foldable design since 2017, with the new Galaxy Z Fold8 weighing 201 grams, lighter than Samsung's own single-screen Galaxy S26 Ultra. Apple's folding device is expected to weigh between 230 and 241 grams, heavier than Samsung's latest model.
wired.com
· 2026-09-08
Apple's upcoming 'Surprise and Shine' event is expected to introduce three new iPhones, including its first foldable device, rumored to be called the iPhone Ultra, priced between $2,000 and $2,500. The lineup will also include the iPhone 18 Pro and Pro Max, both reportedly powered by a new A20 Pro chip, with the standard iPhone 18 and iPhone Air held back for a later announcement. This will be the first major product event overseen by Apple's new hardware engineering chief turned CEO, John Ternus.
entrepreneur.com
· 2026-09-08
Apple is expected to debut its long-awaited foldable iPhone, reportedly dubbed the 'iPhone Ultra,' at its September 9 launch event, more than five years after Samsung entered the foldable market. Early testers reportedly describe a premium-feeling device with a 5.5-inch cover screen that unfolds to a 7.8-inch iPad-like display, though it's said to skip a telephoto camera and could cost over $2,000. The event also marks a leadership shift, with John Ternus taking over as CEO from Tim Cook, alongside expected updates to AirPods, HomePods, and the standard iPhone 18 lineup.
techcrunch.com
· 2026-09-07
Contrary to a recent report claiming new hardware chief John Ternus scrapped Apple's foldable Mac/iPad hybrid project, the device concept appears to still be in development, though likely years from release. The analysis suggests Apple's software convergence—like iPhone mirroring and cross-platform apps—has already addressed much of the original rationale for such a device.
9to5mac.com
· 2026-09-07
A long-time foldable phone user argues that Apple's upcoming iPhone Ultra, expected to launch September 9, will likely carry over many of the same compromises seen in Android foldables. These include a soft plastic folding display prone to scratches, a factory-applied screen protector users typically cannot remove, and other durability and design tradeoffs common to the foldable category.
androidauthority.com
· 2026-09-07
A CNET reviewer says the Galaxy Z Fold 8 has become their favorite phone to use daily, citing its slim 4.5mm unfolded profile, 9.7mm folded thickness, and light 201-gram weight. The device lacks a telephoto camera and has an average 4,800-mAh battery, but its compact form factor and versatile display have made it stand out compared to past innovative designs like the Galaxy S25 Edge and iPhone Air.
cnet.com
· 2026-09-05
Apple will hold its annual iPhone launch event on Wednesday, September 9, where the company is expected to introduce a foldable iPhone with a passport-style fold—only the third major design overhaul in the device's nearly two-decade history. Alongside the new phone, Apple is also expected to reveal updated wearables and home products.
fastcompany.com
· 2026-09-05
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