GoKawiilDesign Veteran Argues All Design Is Behavior Change, Not Just Aesthetics
A design educator who teaches a course on behavior change argues that every design decision—whether for a book cover, app, or ad—is ultimately an attempt to influence user actions, most often to boost sales or shareholder value. The essay contrasts public companies, B corps, and nonprofits, noting that even mission-driven organizations use design to drive fundraising or other outcomes, and that designers rarely know an employer's true motives until they're inside.