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WIRED's Reviews team has begun publishing early Black Friday 2026 deal coverage, tracking price drops on gadgets its reviewers have personally tested and recommend. Among the highlighted discounts is Apple's AirTag, currently listed at one of its lowest prices seen, though WIRED notes this price point recurs fairly often.
Surfshark reports that a counterfeit TikTok Shop site generated over 320,000 phishing blocks between May and September 2026, accounting for 19% of all global phishing domain blocks tracked by its web content blocker. The VPN provider says the fake site remained the most-blocked phishing domain into October and is still active, with overall monthly phishing blocks rising 524% from April to September.
LG has launched an early Black Friday sale on its C6 OLED TV lineup, running through November 1st. The 55-inch model is now $999.99 (down $400) and the 65-inch model is $1,399.99 (down $300), with matching prices at Amazon and Best Buy; buying directly from LG also includes a free Xbox Wireless Controller and wall mount.
Qubitunes is a screen-free speaker and play stage for kids that uses wooden cartridges and character pieces to trigger interactive stories, layered music, and quizzes. The $130 starter kit includes stereo speakers, a headphone port, and USB-C charging for up to six hours of play, though additional content cartridges cost $10 to $20 each and require an initial Wi-Fi download.
Retailers are offering early Black Friday discounts on smart bird feeders, including a 29% price cut on the Birdfy Original (blue, with solar) to $127 from $180. A non-solar version is available for $110, while the yellow variant costs about $13 more than the blue one on sale.
Google has begun rolling out its Universal Cart feature in the US, letting shoppers track products from multiple retailers in one saved cart within Search and the Gemini app. The tool monitors over 60 billion listings for price drops and stock alerts, suggests promotions and optimal credit cards via Google Wallet, and lets users check out through the Universal Commerce Protocol using Google Pay or complete purchases on the merchant's site. The feature, previewed at Google I/O in May, launches just before Black Friday.
A new survey finds that 70% of Americans intend to make purchases during this year's Black Friday and Cyber Monday sales events. The report ties the trend to growing emphasis on bargain hunting as a core part of holiday shopping plans.
A YouGov survey found that the share of US Black Friday and Cyber Monday shoppers planning to use AI tools this season has risen to 34%, up from 16% a year earlier. Despite that growth, 40% of US adults say they won't consider AI for holiday shopping, and most of those who do use it rely on it for product research rather than letting it complete purchases.
Industry research cited by Sage shows business laptop refresh cycles have shortened to four years in 2025, making Black Friday a key buying window for small and medium-sized businesses. Analysts point to the Dell Pro 3 and Dell Pro 5 as models offering a balance of performance, battery life, display quality and security suited to varied business needs.
Amazon's Prime Big Deal Days sale, running through October 7, includes markdowns on mattresses, sheets and sleep tech that WIRED has tested, including a Birch Luxe Natural Mattress discounted by $656 to $1,968. WIRED says it will continue tracking additional deals on beds and sleep gear throughout the sale period.
During Amazon Prime Big Deal Days, significant discounts are available on various pet products, including automatic litter boxes, pet cameras, feeders, and fountains. The sale provides an opportunity for pet owners to purchase high-value tech gadgets at reduced prices before the holiday shopping season. The WIRED pet tech reviewer highlights some of the best deals on tested and recommended items.
Amazon has begun its Prime Big Deal Days event, offering a wide range of discounts in anticipation of the holiday shopping season. The event is positioned as a lead-up to Black Friday and Cyber Monday, featuring numerous deals across various product categories.