GoKawiil
Tech News
An Entrepreneur contributor cites research showing the share of workers identifying as 'fractional' has tripled since 2018, with CFO and CMO roles most common among part-time executives. The piece describes fractional executives as leaders embedded in a company's team on a part-time basis who still make binding decisions and own outcomes, contrasted with the long-term commitment of full-time C-suite hires.
An Entrepreneur contributor argues many startups make a hiring mistake that resembles success: bringing in a senior marketing leader before the company has the infrastructure to support them. The piece contrasts this with WHOOP's July hire of ex-Nike CMO Dirk-Jan van Hameren, who joined a company already at a $10.1 billion valuation with 3 million members, cash-flow positive, and a 65-person marketing team already built.
A new industry piece argues that chief information security officers and chief marketing officers must proactively coordinate before a security incident occurs, rather than only communicating during a crisis. Security experts including David Elfering of Carrix and Diana Kelley of Noma Security recommend establishing standing touchpoints and joint crisis communications plans so security risk can be explained in business terms rather than technical jargon.
Commentary circulating in business media periodically declares the chief marketing officer role obsolete, citing flatter organizational structures, decentralized marketing functions, and AI tools that can generate campaigns quickly. A counterargument holds that these same forces make experienced marketing leadership more essential, not less, since someone still needs to set strategy and judge what automated output actually serves the brand.