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Tech News
Ivy Coach, a college admissions consultancy, reports that many prospective clients fail to notice or retain crucial information like pricing, even when it's clearly stated in emails and consultations. The company outlines strategies such as repeating key facts, using visual emphasis, short paragraphs, and verbal reinforcement to ensure important details actually register with recipients.
At a Fast Company panel, Coach CMO Joon Silverstein and UTA's Ziad Ahmed argued that brands succeeding with Gen Z are involving young consumers directly in creative decisions rather than relying on traditional campaigns and influencer marketing. They described a shift away from top-down trend-chasing toward genuine collaboration with younger audiences.
Former TikTok employees Melody Chu and Jing Liu have launched Superpose, an iOS camera app that uses AI to generate four suggested poses for a selfie or photo of a friend. Users can save these AI-generated poses or use a match feature to align themselves within the frame, and the app has been downloaded over 22,000 times with more than 190,000 poses generated since its July launch.
An executive coach writing for Entrepreneur says accomplished leaders often lose out on jobs not because of weak qualifications but because they interview the same way they lead. One key example cited is executives deflecting credit to their teams using 'we' language, which leaves interviewers unable to gauge individual impact.
Gap is entering the handbag market with a new collection called GapBag, designed by Reed Krakoff, the former creative leader at Coach. The line reimagines Gap's denim and fleece staples as totes, crossbodies, shoulder bags and smaller accessories, launching online and in select North American stores on September 8.
Apple's long-rumored Health app revamp, internally known as Project Mulberry, missed its expected debut in iOS 26.4 and again at WWDC27. Speculation now points to a possible unveiling alongside the Apple Watch Series 12 and Ultra 4 next month, given Apple's history of introducing health features outside its June keynote.