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Coca Cola

2 GoKawiil briefs on this topic

Coca-Cola's 1985 New Coke launch collapsed despite 200,000 taste tests

An Entrepreneur contributor revisits Coca-Cola's 1985 decision to replace its original formula with New Coke after more than 200,000 blind taste tests showed consumers preferred the sweeter recipe over both original Coke and Pepsi. The company launched New Coke on April 23, 1985, only for the change to fail within weeks despite the extensive research behind it.

entrepreneur.com · 2026-09-23

Treasury may use $950B cash account to boost bond buybacks, officials say

CNBC reported that the U.S. Treasury Department is considering tapping its roughly $950 billion General Account to help finance its bond buyback program. Senior Treasury officials did not specify how much of that fund would be used but confirmed it remains an option after Secretary Scott Bessent unexpectedly expanded the buyback effort last week. Treasury yields fell following the report.

cnbc.com · 2026-08-24