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35 GoKawiil briefs on this topic

Survey: Crypto Users Want Clearer Disclosure Over Hype to Build Trust

A new study finds that everyday cryptocurrency users prioritize transparency and understandable communication from companies over marketing buzz. Rather than being swayed by hype cycles, users say plain, honest explanations of how products work increase their confidence in adopting new technology.

Consumer Rights Wiki finds 44 Sony pages calling digital purchases 'owned' games

Amid an ongoing lawsuit in which Sony argues customers don't actually own their digital game purchases, the Consumer Rights Wiki has compiled 44 documented instances where Sony's own support pages, store listings, and blog posts describe purchased games as something players 'own.' Examples include PS4-to-PS5 upgrade instructions referencing a game 'you already own' and a PlayStation Store ratings policy requiring users to 'own the game' before rating it.

Consumer Rights Wiki catalogs 44+ instances of Sony calling digital games 'owned' amid ownership lawsuit

A community-run project on the Consumer Rights Wiki has assembled at least 44 documented examples—out of hundreds noted overall—where Sony's own PlayStation Store pages and marketing materials describe digital PS4 and PS5 games as something customers 'own.' The compilation directly counters Sony's argument in an ongoing lawsuit that no reasonable consumer would believe clicking 'Purchase' grants true ownership rather than a revocable license.

Pennsylvania AG Sunday sues TikTok over youth-targeting addictive design features

Pennsylvania Attorney General Dave Sunday filed a civil lawsuit against TikTok in Allegheny County Court of Common Pleas on August 11, 2026. The suit alleges the platform's design features are addictive and that TikTok has violated state consumer protection laws in ways that harm young users.

Researcher documents 'agentic flooding' as AI drives surge in complaints to public agencies

A new study by researcher Chris Schmitz tracks 84 cases across 11 jurisdictions showing sharp increases in filings to public services since ChatGPT's launch. UK housing ombudsman complaints more than doubled from 2,600 in 2022 to over 7,000 last year, the US Consumer Financial Protection Bureau saw complaints grow fivefold, and similar spikes occurred in Brazilian court petitions and German parliamentary submissions. Schmitz's paper, to be presented at the AI Ethics and Society conference, links the rise to AI tools making it easier to draft forms and complaints, though it stops short of proving direct causation.

Study: Purpose Statements Fail to Build Consumer Trust or Loyalty

Despite widespread adoption of brand purpose statements and manifestos, consumer trust in brands remains weak and loyalty is eroding. Data shows consumers are switching brands at record rates, suggesting stated purpose alone isn't influencing their decisions. Instead, what builds trust is consistency between a brand's actions and what consumers actually experience.

Commerce Media Emerges as Advertising's New Growth Engine Beyond Retail

A new opinion analysis argues that digital advertising is shifting toward transaction-based models where the point of purchase itself has become a key driver of brand demand, not just its final step. This trend, described as 'commerce media,' extends the retail media concept beyond retailers and CPG brands into other transactional ecosystems like travel and finance.

Gooseworks, a YC W23 startup, seeks Founding Creative Engineer to lead AI-driven growth

Gooseworks, a San Francisco-based YC W23 company building self-improving AI agents that manage ad creative, UGC, and organic content for consumer brands, is hiring a Founding Creative Engineer. The role involves designing AI-operated creator channels, shaping the company's voice on platforms like X and LinkedIn, and training the taste layer of its creative agent. The startup, only a few months old, already has over 200 paying users and has generated more than 30,000 ad creatives in two months.

PepsiCo Expands Digital Tools for Mexico's Small Retailers

PepsiCo has been building digital ordering and data tools aimed at the millions of small mom-and-pop stores that dominate Mexico's retail market, its second-largest globally after the U.S. The initiative, led by commercial transformation executive Johannes Evenblij, focuses on giving these small retailers better access to products and insights typically reserved for larger chains.

Hem CEO Petrus Palmér ends all discounts, shifts away from D2C model

Petrus Palmér, founder and CEO of the Swedish design brand Hem, announced he is eliminating all discounts, including Black Friday and seasonal sales, in favor of consistent pricing. The company, launched in 2014 as a direct-to-consumer furniture brand known for collaborations with leading designers, now generates most of its revenue through trade and wholesale channels rather than direct sales.

Commodore 64 turns 43: how the $600 machine became the best-selling computer ever

The Commodore 64 debuted around September 1, 1982, offering 64 kilobytes of memory at a price under $600, undercutting every rival with similar capacity. Early manufacturing was based in Santa Clara before quality issues pushed Commodore to outsource production to Japan's Kentron, which was mass-producing units by January 1983. Within six months the machine had sold half a million units, and it went on to sell roughly 10.6 to 12.3 million units total, making it the best-selling computer model in history.

Which? tricks Booking.com into listing 10 Downing Street as holiday rental

Consumer group Which? created a fake Booking.com listing for 10 Downing Street, complete with a bogus review mentioning Larry the cat, to test the platform's fraud detection. The listing remained live for two months before Booking.com removed it, despite obvious signs it was fraudulent.