In an opinion piece for Entrepreneur, a dual-role executive — owner of ÉLITER Packaging Machinery and Head of Digital Marketing at ActionPower — argues that SEO and branding efforts often fail to convert into revenue because of internal organizational silos rather than marketing shortcomings. The author contends that inconsistent customer experience across departments, not weak digital tactics, is the real bottleneck to growth.
entrepreneur.com
· 2026-10-12
A how-to article describes a method for using AI systems to perform 'voice of the customer' analysis, examining a business's existing content such as blogs, newsletters, and social posts. The approach aims to help business owners understand how customers describe their work and refine their own messaging accordingly.
fastcompany.com
· 2026-10-12
A group calling itself Xuanye Group said it breached ASOS after impersonating a trusted contact to obtain one employee's login credentials, then used that access to reach multiple internal systems, including the platform used to send push notifications to ASOS's mobile app users. ASOS has around 17 million customers and 2,800 employees; the company says this incident is separate from a July breach at ASOS US that affected nearly 140,000 people via credential stuffing.
darkreading.com
· 2026-10-09
A CNET writer asked Meta's AI agent, Muse, to help confirm she was the registered owner of her Visible phone number after repeatedly receiving calls and texts meant for a previous owner named Andrew. The assistant was unable to complete the task, running into roadblocks at every step while trying to navigate Visible's chatbot-only customer service system.
cnet.com
· 2026-10-09
An Entrepreneur contributor argues marketers should interview customers to understand how buyer mindset changes depending on the channel—Google search, LinkedIn, Reddit, Amazon reviews, newsletters—rather than applying one value proposition everywhere. The piece recommends using these interviews to refine messaging, ad creative, landing pages and nurture sequences based on what buyers need to see or believe at each stage.
entrepreneur.com
· 2026-10-08
Asos has confirmed that hackers breached a third-party platform hosting customer communication data, stealing names, home addresses, phone numbers, emails, and profile notes such as search queries. The attackers, identifying themselves as the Xuanye Group, used Asos's own app notification system to alert customers directly, demanding the company engage with them or risk having the stolen data leaked online.
techcrunch.com
· 2026-10-08
An opinion piece from a veterinary hospital network leader argues that businesses facing rising costs should raise prices gradually and transparently rather than suddenly. The author cites a survey finding that 52% of pet owners skipped needed veterinary treatments, with 71% of those citing cost as the reason. The piece recommends improving workflows and supporting staff before implementing price increases.
entrepreneur.com
· 2026-10-08
A Threads user discovered that Amazon's account settings include a page of behavioral assumptions based on purchase history, among them a note suggesting she 'has flat buttocks.' The post went viral, prompting other users to check their own Amazon profiles for similarly personal inferences, which can be found under 'Your Shopping preferences' in account settings.
techcrunch.com
· 2026-10-06
Amazon maintains a customer-facing page called 'About You' that compiles inferred personal details about shoppers, including physical characteristics, hobbies, favorite brands, and even behavioral quirks drawn from shopping and browsing activity. Users can access this page to see what assumptions Amazon has built about them based on their purchase and interaction history.
fastcompany.com
· 2026-10-06
A business analysis argues that customer satisfaction metrics are a poor predictor of loyalty, since satisfied customers will still defect for a lower price or better feature. Instead, it proposes measuring 'life share'—the degree to which a product or service becomes embedded in a customer's daily habits and routines—as a better gauge of retention and revenue stability.
fastcompany.com
· 2026-10-06
The company has launched a graphical user interface that displays feedback trends for various topics, including frequency and customer comments. Users can view trend lines, read summaries with speaker identification, and save or play highlights of feedback clips.
graphicalui.com
· 2026-10-05
An Entrepreneur contributor argues that small businesses should treat every customer touchpoint, from storefront cleanliness to website usability, as part of a cumulative experience that builds loyalty. The piece recommends auditing the full customer journey to find hidden friction points rather than assuming where problems lie, and highlights culturally relevant campaigns and consistent service as ways to earn trust.
entrepreneur.com
· 2026-10-03
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