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Meta launches AI game-making tools Horizon Create and Horizon Studio

Meta is opening early access to two new AI tools, a mobile app called Horizon Create and a browser-based Horizon Studio, that let creators generate 2D or 3D mobile games from text prompts. The generated games can include multiplayer, progression systems, art direction and difficulty balancing, and can be edited after an initial version is produced. Meta says these games will also be playable directly inside Facebook and Instagram feeds without downloading a separate app.

YouTube, TikTok, Meta Reportedly Reject Ad Campaign Using Word 'Musk'

Major social platforms including YouTube, TikTok, Facebook and Instagram have reportedly declined to run an advertising campaign that referenced the name 'Musk.' The report does not specify the advertiser or the campaign's content, only that multiple platforms turned it down.

Meta's Teen Accounts team ordered 'a/c priv' hats amid child-safety lawsuit disputes

Lawyers suing Meta over alleged harm to teens' mental health say a newly unsealed document shows the Instagram Teen Accounts team, internally called Project Nido, ordered baseball caps reading 'a/c priv' in 2024. The plaintiffs cite this as evidence that Meta has broadly and improperly invoked attorney-client privilege to shield internal research on teen harm from disclosure. A federal judge, Yvonne Gonzalez Rogers, has already ruled some of Meta's privilege claims 'entirely inappropriate' in a prior order.

Meta launches AI tools Horizon Create and Horizon Studio for game creation

Meta introduced two new tools, a mobile app called Horizon Create and a browser-based Horizon Studio, that let users build games for its Horizon platform using AI prompts. Both are launching in early access with a waitlist, and Meta says games made with these tools can be surfaced and played directly within Facebook and Instagram feeds without downloads.

OpenAI sharply increases sponsored Instagram posts promoting ChatGPT

OpenAI has expanded its influencer marketing, more than doubling sponsored Instagram posts for ChatGPT from 61 in June to 141 in August, according to HypeAuditor data cited by Business Insider. The company is reportedly pitching parenting, fitness and tech creators, urging them to frame ChatGPT as useful for everyday life and business rather than address AI safety worries directly.

Meta's Muse AI assistant sparks privacy backlash over unauthorized data access

Meta is heavily promoting Muse, a new AI agent for Instagram and Facebook users that links to email, bank accounts, and other personal data to automate tasks and build a long-term memory of user habits. Multiple users, including a journalist at Inc Magazine, reported that Muse surfaced private text message content despite never granting it permission to access Messages, and Meta's own staff gave conflicting, unconvincing explanations for how this happened.

Meta ad system blocks Barcelona theatre's promo for Virginia Woolf feminist play

Teatre Raval in Barcelona found its Instagram and Facebook ads for a stage adaptation of Virginia Woolf's 'A Room of One's Own' rejected by Meta's automated moderation. Meta told the theatre that its system automatically flags any mention of civil rights, feminism or social reform as a restricted 'social topic,' and suggested removing such keywords to get the ads approved. The company did not clarify whether Woolf's name, the word 'feminism,' or both triggered the block.

Meta blocks Barcelona theatre's ads for Virginia Woolf's 'A Room of One's Own'

Teatre Raval in Barcelona had its Instagram and Facebook ads for a stage adaptation of Virginia Woolf's essay rejected by Meta, which classified the promotion under 'social topics' due to references to feminism and civil rights. Meta suggested the theatre strip out certain keywords to avoid the automatic filter, but the venue refused and publicly protested the restriction. The production, a one-woman show performed by Clara Sanchis, is based on Woolf's 1928 lectures on women and education.

Converse pulls Chuck 70 X Instagram ad after backlash over KKK, lynching imagery

Converse removed an Instagram advertisement featuring K-pop singer Karina after critics said lighting on her skirt resembled a KKK hood and her pose made the sneakers look like a lynching victim's dangling feet. The Nike-owned company apologized publicly, calling the image 'deeply upsetting' and pledging to pull it from all platforms. Converse has not disclosed how the ad passed internal review or answered further questions about its approval process.

Meta launches paid AI subscription tier across Instagram, Facebook and WhatsApp

Meta is introducing a paid subscription that gives users expanded access to AI features across Instagram, Facebook and WhatsApp. The move signals Meta's push to monetize its AI tools directly rather than offering them entirely free to its massive user base.

Meta launches Meta One subscription bundle with tiered AI usage limits

Meta introduced Meta One, a new subscription service spanning Facebook, Instagram and WhatsApp that bundles AI tools for image and video creation alongside existing premium features. The offering includes a $7.99/month Core tier and a $19.99/month Premium tier, both incorporating the previously launched Facebook Plus, Instagram Plus and WhatsApp Plus perks, with Premium offering greater AI usage allowances. Meta declined to specify exact usage caps, saying they vary by country and system conditions.

Meta launches Meta One subscription bundles combining app perks with AI features

Meta has rolled out its Meta One subscription tiers worldwide, bundling paid versions of Instagram, WhatsApp, and Facebook with extra AI capabilities powered by its new assistant Muse. Individual plans start at $7.99 monthly for Core and $19.99 for Premium, while creator and business tiers range from $14.99 up to $499 per month with perks like verified badges and impersonation protection. Meta says free access to its apps and AI assistant will remain, and plans to eventually add AI glasses and Edits to the bundles.