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3 GoKawiil briefs on this topic

Report urges brands to integrate AI tools around shared customer context

A commentary argues that companies deploying multiple AI tools often fail to share customer context between them, leading to irrelevant follow-up recommendations. It cites the example of a customer being offered another dishwasher shortly after buying one as a sign of disconnected systems.

AI-generated food images in restaurant ads draw complaints of unappetizing results

Restaurants are increasingly using AI image generators to create advertising visuals for menu items, but the results are drawing criticism online for looking unnatural or unappealing. Examples cited include distorted renderings of dishes like chicken wings that bear little resemblance to real food.

OpenAI sharply increases sponsored Instagram posts promoting ChatGPT

OpenAI has expanded its influencer marketing, more than doubling sponsored Instagram posts for ChatGPT from 61 in June to 141 in August, according to HypeAuditor data cited by Business Insider. The company is reportedly pitching parenting, fitness and tech creators, urging them to frame ChatGPT as useful for everyday life and business rather than address AI safety worries directly.