An Entrepreneur opinion piece argues that most chief executives mismanage their company's search engine presence, viewing it as a static reputation gauge rather than an active revenue source. The author notes that page one of search results functions as an informal vetting tool for prospects, investors and job candidates before any direct contact occurs. Citing data showing 93% of online experiences start with a search engine, the piece calls for continuous, deliberate management of digital search visibility.
entrepreneur.com
· 2026-09-07
A veteran branding professional contends that many well-crafted marketing campaigns fail not because of poor creative work, but because employees deliver poor service once customers arrive. The piece argues that increased foot traffic from ad campaigns often doesn't convert into sales when staff aren't engaged or properly trained to serve those customers.
fastcompany.com
· 2026-09-07
A commentary piece argues that many tech founders wrongly believe superior technology will sell itself without deliberate storytelling or promotion. The author recounts a board meeting where proposing to 'build hype' around a product drew immediate pushback from colleagues who equated hype with dishonest sales tactics.
fastcompany.com
· 2026-09-05
German American Marketing, which runs the Christmas Village and Made in Philadelphia markets at Dilworth and LOVE parks, told vendors shoppers will no longer be allowed inside booths this holiday season. Instead, most booths will get sales counters or barriers, with staff retrieving merchandise for customers, a shift the organizer says is needed to comply with the Americans with Disabilities Act after 32 months of review with legal experts and disability advocates.
phillyvoice.com
· 2026-09-04
A contributor for Entrepreneur argues that small business owners who initially manage marketing themselves often hit a ceiling as their companies grow and technical demands multiply. The piece describes how tasks like website maintenance, SEO, video editing and social scheduling can overwhelm a single in-house coordinator, leaving no time for strategy or new campaigns.
entrepreneur.com
· 2026-09-02
A comedian posted a viral joke mocking the 24 boxes required to assemble a Lovesac couch, and the furniture company tried to capitalize on the moment with its own social media response. Instead of landing well, Lovesac's reply drew criticism online, with many users viewing the brand's attempt at humor as tone-deaf or poorly executed. The incident has become a case study in how brands can misfire when trying to jump on viral trends.
fastcompany.com
· 2026-09-02
Entrepreneur magazine, working with Statista, is collecting recommendations from founders, startup employees, investors and service providers about their favorite business tools and services across finance, legal, HR, marketing, product and tech support. The findings will be compiled into a ranking of the most valued startup resources, to be published in an upcoming issue of Entrepreneur magazine.
entrepreneur.com
· 2026-09-01
Pabst Blue Ribbon announced on Instagram that thieves stole roughly 40,000 pounds of its beer, turning the theft into a public marketing moment rather than a quiet internal matter. The move mirrors a growing trend of brands, like KitKat previously, openly acknowledging cargo thefts and using them to generate social media buzz.
fastcompany.com
· 2026-08-31
An entrepreneur who has built companies in hospitality, real estate, construction, home inspections, healthcare and digital marketing argues that success comes from recognizing recurring problem patterns rather than industry expertise. He points to a NBER study of Danish firms showing serial entrepreneurs are 39% more productive than first-time founders, crediting this edge to pattern recognition rather than diversification itself.
entrepreneur.com
· 2026-08-28
A new Entrepreneur op-ed argues that identifying a profitable niche is only the first step for e-commerce founders, who often stall by over-researching or polishing websites before validating demand. The author outlines a practical approach: define a single customer and problem, translate that problem into a specific offer, and test it cheaply before scaling.
entrepreneur.com
· 2026-08-28
An Entrepreneur contributor recounts learning a growth strategy not from business school but from observing an advertising creative director, who sat silently with a blank page before generating ideas. The author argues that unconventional questions and unexpected connections, not conventional market research or AI-generated summaries, produce genuine innovation. The piece frames this quiet, unstructured thinking as a discipline entrepreneurs should adopt.
entrepreneur.com
· 2026-08-26
Arizona publicist Tracy Green earned over $500 in two weeks by sharing shopping links from ShopMy, an affiliate marketing platform, with her roughly 1,900 Instagram followers after a trip where friends swapped product recommendations. Another user, New York publicist Stephanie Dresher, began doing the same after realizing friends already asked her for outfit advice, turning casual recommendations into paid links earning 10% to 30% commissions.
entrepreneur.com
· 2026-08-26
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