GoKawiil
Tech News
Marketing firm Vital Design saw organic blog traffic drop 60% as AI search tools rose, yet its sales-ready leads held steady or grew. The company credits a strategy called answer engine optimization (AEO), which aims to get AI chatbots to recommend a business during a customer's research phase before they ever visit a website.
AI-driven search tools such as Google's AI Overviews and conversational assistants like ChatGPT are increasingly pulling data from customer reviews to decide which businesses to recommend. This means the volume, recency and quality of a business's reviews are being read and weighted by algorithms, not just prospective customers. A thin or neglected review profile can make a business effectively invisible to these AI systems.
Prebiotic soda brand Poppi is running a recruiting push built around social media creators rather than traditional job postings, led by a team it calls 'culture' instead of HR. VP of Culture Sophia Sesto is fronting the effort, treating the hiring campaign like a marketing rollout aimed at online audiences.
An Entrepreneur contributor lays out how she turned two podcasts, Creative Entrepreneur and Get Obsessed: With Living Your Best Life, into revenue streams by treating episodes as a product rather than promotional content. She outlines hitting a 5,000-downloads-per-month threshold to unlock programmatic ad insertion, plus pitching sponsors directly and landing partnerships through the BLEAV network.